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What is Salesforce Data 360?

Data 360 is Salesforce’s advanced data activation platform built to power unified, AI-ready business operations. Formerly known as Data Cloud, it centralizes fragmented enterprise data into a single trusted ecosystem. Its Zero-Copy integration model allows companies to connect directly to existing data warehouses like Snowflake, Databricks, and Google BigQuery without moving data. This architecture eliminates duplication while preserving real-time access to critical information. Data 360 ingests and harmonizes diverse data types, including transactional records, customer interactions, documents, and images. Intelligent identity resolution matches customer records across systems to create unified profiles. Governance tools ensure secure, policy-based data management and compliance. The platform enables dynamic segmentation, predictive analytics, and calculated business metrics. Real-time triggered flows allow organizations to automate actions based on insights. Data can be activated across marketing, service, sales, and advertising platforms. As the backbone of Agentforce, Data 360 provides context-rich intelligence to AI-driven workflows. It transforms enterprise data into a scalable, actionable foundation for growth and innovation.

What is Permutive?

Permutive has developed an innovative Audience Activation Platform that adeptly links publishers with advertisers in an ever-evolving advertising ecosystem. This platform gives publishers the ability to leverage their audience data for monetization, while also granting advertisers the tools needed for precise targeting, all within a privacy-first framework. Our data platform is designed specifically for publishers and includes two key products that facilitate real-time data collection, analysis, and activation. With your in-depth understanding of your audience, you can utilize Permutive to broaden your reach, refine your audience segments, and improve your advertising inventory. The insights derived from first-party data can significantly enhance your data-driven advertising revenue, potentially increasing it by four times. Exclusively crafted for the needs of publishers, Permutive harnesses edge processing technology, which executes data calculations on the originating device rather than depending on the cloud, creating a faster, more scalable, and privacy-conscious platform. This cutting-edge method not only boosts operational efficiency but also guarantees the protection of user data, fostering trust in the advertising process. Ultimately, Permutive is reshaping how publishers and advertisers interact in a privacy-centric manner.

Media

Media

Integrations Supported

ActiveCampaign
Amazon EC2
Atolio
Azure Database for MySQL
BigCommerce
Eloqua
Facebook Ads
FirstQuadrant
Google Cloud Pub/Sub
Instagram Ads
Intercom
LinkedIn
LinkedIn Sales Navigator
NetSuite OpenAir
SAP Cloud Platform
SAP Concur
Snapchat Ads
WooCommerce

Integrations Supported

ActiveCampaign
Amazon EC2
Atolio
Azure Database for MySQL
BigCommerce
Eloqua
Facebook Ads
FirstQuadrant
Google Cloud Pub/Sub
Instagram Ads
Intercom
LinkedIn
LinkedIn Sales Navigator
NetSuite OpenAir
SAP Cloud Platform
SAP Concur
Snapchat Ads
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/data/

Company Facts

Organization Name

Permutive

Date Founded

2014

Company Location

United Kingdom

Company Website

www.permutive.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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