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What is Salesforce Data 360?

Data 360 is Salesforce’s advanced data activation platform built to power unified, AI-ready business operations. Formerly known as Data Cloud, it centralizes fragmented enterprise data into a single trusted ecosystem. Its Zero-Copy integration model allows companies to connect directly to existing data warehouses like Snowflake, Databricks, and Google BigQuery without moving data. This architecture eliminates duplication while preserving real-time access to critical information. Data 360 ingests and harmonizes diverse data types, including transactional records, customer interactions, documents, and images. Intelligent identity resolution matches customer records across systems to create unified profiles. Governance tools ensure secure, policy-based data management and compliance. The platform enables dynamic segmentation, predictive analytics, and calculated business metrics. Real-time triggered flows allow organizations to automate actions based on insights. Data can be activated across marketing, service, sales, and advertising platforms. As the backbone of Agentforce, Data 360 provides context-rich intelligence to AI-driven workflows. It transforms enterprise data into a scalable, actionable foundation for growth and innovation.

What is SAP Business Data Cloud?

SAP Business Data Cloud is a holistic managed SaaS platform that effectively integrates and governs data from SAP while also connecting to external data sources, thus providing business leaders with the crucial information necessary for impactful decision-making. It offers essential data products that guarantee access to SAP data across key business functions in a regulated and contextual manner, significantly reducing costs associated with data extraction and redundancy. As a leading data platform, it enables the smooth integration of both SAP and external data in collaboration with Databricks, which enhances advanced analytics and strategic planning across diverse business areas. By consolidating all critical data within an open collaborative environment and leveraging a robust semantic layer, SAP Business Data Cloud yields outstanding business insights. Furthermore, this platform not only improves decision-making processes but also fosters innovation by ensuring that advanced data capabilities are readily available to different departments, ultimately driving overall organizational growth. With its emphasis on data accessibility and usability, SAP Business Data Cloud empowers teams to harness the full potential of their data resources.

Media

Media

Integrations Supported

Databricks
AWS Lambda
Act-On
ActiveCampaign
Adobe Analytics
Apache Cassandra
Apache Phoenix
Confluence
Dropbox
FirstQuadrant
Google Campaign Manager 360
Greenplum
IBM CICS
LinkedIn
Microsoft Dynamics 365 Business Central
Redis
SAP SuccessFactors
monday AI work platform

Integrations Supported

Databricks
DataRobot

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/data/

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/data-cloud.html

Categories and Features

Categories and Features

Data Governance

Not specified

Data Management

Not specified

Semantic Layer

Not specified

Popular Alternatives

Popular Alternatives

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