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What is Salesforce Data 360?

Data 360 is Salesforce’s advanced data activation platform built to power unified, AI-ready business operations. Formerly known as Data Cloud, it centralizes fragmented enterprise data into a single trusted ecosystem. Its Zero-Copy integration model allows companies to connect directly to existing data warehouses like Snowflake, Databricks, and Google BigQuery without moving data. This architecture eliminates duplication while preserving real-time access to critical information. Data 360 ingests and harmonizes diverse data types, including transactional records, customer interactions, documents, and images. Intelligent identity resolution matches customer records across systems to create unified profiles. Governance tools ensure secure, policy-based data management and compliance. The platform enables dynamic segmentation, predictive analytics, and calculated business metrics. Real-time triggered flows allow organizations to automate actions based on insights. Data can be activated across marketing, service, sales, and advertising platforms. As the backbone of Agentforce, Data 360 provides context-rich intelligence to AI-driven workflows. It transforms enterprise data into a scalable, actionable foundation for growth and innovation.

What is SAP Business Data Cloud?

SAP Business Data Cloud is a holistic managed SaaS platform that effectively integrates and governs data from SAP while also connecting to external data sources, thus providing business leaders with the crucial information necessary for impactful decision-making. It offers essential data products that guarantee access to SAP data across key business functions in a regulated and contextual manner, significantly reducing costs associated with data extraction and redundancy. As a leading data platform, it enables the smooth integration of both SAP and external data in collaboration with Databricks, which enhances advanced analytics and strategic planning across diverse business areas. By consolidating all critical data within an open collaborative environment and leveraging a robust semantic layer, SAP Business Data Cloud yields outstanding business insights. Furthermore, this platform not only improves decision-making processes but also fosters innovation by ensuring that advanced data capabilities are readily available to different departments, ultimately driving overall organizational growth. With its emphasis on data accessibility and usability, SAP Business Data Cloud empowers teams to harness the full potential of their data resources.

Media

Media

Integrations Supported

Databricks
Amazon Aurora
Amazon Marketing Cloud
Amazon Redshift
Amazon S3
Azure Database for MySQL
CloudHub
Gmail
Google Analytics
Google Contacts
HelloSky
Instagram Ads
MuleSoft Anypoint Platform
SAP Business Technology Platform
SAP S/4HANA
Streak
The Swarm
WordPress
Zendesk
Zuora

Integrations Supported

Databricks
Amazon Aurora
Amazon Marketing Cloud
Amazon Redshift
Amazon S3
Azure Database for MySQL
CloudHub
Gmail
Google Analytics
Google Contacts
HelloSky
Instagram Ads
MuleSoft Anypoint Platform
SAP Business Technology Platform
SAP S/4HANA
Streak
The Swarm
WordPress
Zendesk
Zuora

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/data/

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/data-cloud.html

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

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