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What is Salesforce Data 360?

Data 360 is Salesforce’s advanced data activation platform built to power unified, AI-ready business operations. Formerly known as Data Cloud, it centralizes fragmented enterprise data into a single trusted ecosystem. Its Zero-Copy integration model allows companies to connect directly to existing data warehouses like Snowflake, Databricks, and Google BigQuery without moving data. This architecture eliminates duplication while preserving real-time access to critical information. Data 360 ingests and harmonizes diverse data types, including transactional records, customer interactions, documents, and images. Intelligent identity resolution matches customer records across systems to create unified profiles. Governance tools ensure secure, policy-based data management and compliance. The platform enables dynamic segmentation, predictive analytics, and calculated business metrics. Real-time triggered flows allow organizations to automate actions based on insights. Data can be activated across marketing, service, sales, and advertising platforms. As the backbone of Agentforce, Data 360 provides context-rich intelligence to AI-driven workflows. It transforms enterprise data into a scalable, actionable foundation for growth and innovation.

What is Salesforce AgentExchange?

AgentExchange is an integrated AI marketplace within Salesforce, offering businesses access to a wide range of agentic AI components that can streamline workflows and boost productivity. The platform simplifies the process of discovering, purchasing, and deploying AI agents by providing a library of pre-built actions, topics, and templates, allowing businesses to integrate AI-driven automation directly into their Salesforce environment. By collaborating with over 200 Salesforce partners, AgentExchange brings together a variety of solutions tailored to different business needs, industries, and use cases. The marketplace makes it easy to enhance the Salesforce experience by enabling businesses to find, test, and deploy intelligent agents with minimal development effort. Whether you are looking to optimize your sales process, improve customer service, or automate administrative tasks, AgentExchange offers a seamless way to implement AI-powered solutions that drive efficiency and deliver actionable insights. It also offers resources to help users learn more about AI and AI agents through training courses and guides, ensuring businesses are equipped to make the most out of their AI-powered solutions.

Media

Media

Integrations Supported

Salesforce
Adobe Marketo Engage
Amazon Kinesis
Amazon Simple Queue Service (SQS)
Azure Data Lake Storage
BMC Helix ITSM
Confluence
DBeaver Community
Docusign
Google Ads
Google Contacts
GraphQL
IBM CICS
Meta Ads Manager
Microsoft Dynamics 365 Finance
Microsoft Excel
Snowflake
eBay

Integrations Supported

Salesforce
Adobe Marketo Engage
Amazon Kinesis
Amazon Simple Queue Service (SQS)
Azure Data Lake Storage
BMC Helix ITSM
Confluence
DBeaver Community
Docusign
Google Ads
Google Contacts
GraphQL
IBM CICS
Meta Ads Manager
Microsoft Dynamics 365 Finance
Microsoft Excel
Snowflake
eBay

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/data/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

agentexchange.salesforce.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

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