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What is Koa?

Salesforce Koa marks the company's first CRM reasoning model specifically designed for Agentforce, leveraging the power of NVIDIA Nemotron and drawing from an extensive 27 years of Salesforce CRM knowledge to adeptly handle complex, multi-step tasks in enterprise settings. This model is built upon nearly three decades of CRM application expertise and has been further refined through training on a specialized synthetic dataset that mirrors genuine business workflows, processes, and compliance requirements. The training scenarios are meticulously designed to emulate the reasoning, tool usage, and decision-making strategies that Agentforce agents utilize throughout the customer journey, including critical activities such as lead generation, opportunity qualification, and service case resolution across more than 14 distinct industries. Koa is purpose-built for precise CRM functionalities and is evaluated using the Salesforce CRM Bench, which includes authentic workflows like opportunity updates, case routing, and follow-up scheduling. Salesforce reports that Koa delivers an 11% improvement in accuracy for choosing the right actions and recalls customer context with a reliability that is 2.1 times superior to earlier models. This groundbreaking methodology not only boosts operational efficiency but also greatly enhances the overall customer experience, making it a vital tool for businesses aiming to optimize their customer interactions. By integrating advanced reasoning capabilities, Koa positions itself as a transformative solution in the realm of customer relationship management.

What is Salesforce Agentforce Media?

Agentforce Media is Salesforce’s comprehensive CRM solution designed for the media and entertainment industry. Previously known as Media Cloud, it leverages Agentforce AI to connect audience, advertiser, and operational data across a unified ecosystem. The platform enables companies to streamline advertising sales, subscription services, and customer engagement. With prebuilt industry workflows and a customizable data model, organizations can simplify complex media processes. AI-driven insights help optimize campaign performance and forecast revenue opportunities. Advertising Sales Management tools support proposal generation, CPQ, and order fulfillment in one integrated system. Subscriber Lifecycle Management enhances personalization and reduces churn through predictive analytics. Media companies can launch and monetize B2C and B2B services more efficiently. Integration with Salesforce products like Marketing Cloud, Service Cloud, Data 360, and MuleSoft ensures seamless data activation. Automation capabilities lower operating costs while improving team productivity. Real-time dashboards provide visibility into sales pipelines and audience behavior. Agentforce Media empowers media enterprises to modernize operations and maximize monetization in an increasingly digital marketplace.

Media

Media

Integrations Supported

Salesforce
CloudHub
Criteo Commerce Yield
NVIDIA Nemotron
Salesforce Agentforce
Salesforce Agentforce Marketing
Salesforce Data 360

Integrations Supported

Salesforce
CloudHub
Criteo Commerce Yield
NVIDIA Nemotron
Salesforce Agentforce
Salesforce Agentforce Marketing
Salesforce Data 360

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$325 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/agentforce/koa/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/media/cloud/

Categories and Features

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

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