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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is Camp GTM Platform?

All marketing channels are consolidated into a single platform, allowing businesses to connect with their audience, sales teams, and partners effectively. This comprehensive approach enables engagement with customers on their own terms, while also tracking their digital behavior to better understand their needs. By leveraging social media, you can reach out to your audience through personalized tweets, emails, and notifications. Implementing continuous campaigns allows for nurturing your clients consistently, resulting in greater outcomes with reduced effort. It's important to go beyond merely generating leads; these leads should be shared with your agile sales teams and business partners. An intuitive application can enhance the last-mile experience for users. Camp simplifies collaboration between marketing and sales teams, enabling marketing to generate leads, establish qualification standards, analyze lead engagement through behavioral insights, and categorize leads as MQL or SQL (sales qualified). Additionally, Inside Sales (IS) personnel can access detailed profiles of individuals who contribute to lead generation, fostering a more connected and informed sales process. This seamless integration ensures that both marketing and sales are aligned and working towards common goals.

Media

Media

Integrations Supported

Albacross
Beckon
CorralData
Curata
Driftrock
Evidence
Facebook
Integrate.io
LinkedIn
Microsoft Outlook
ONEcount
Panoply
RainFocus
SSIS Integration Toolkit
Salesforce
Salesforce Marketing Cloud Intelligence
StarfishETL
Survicate
X (Twitter)
Zoom

Integrations Supported

Albacross
Beckon
CorralData
Curata
Driftrock
Evidence
Facebook
Integrate.io
LinkedIn
Microsoft Outlook
ONEcount
Panoply
RainFocus
SSIS Integration Toolkit
Salesforce
Salesforce Marketing Cloud Intelligence
StarfishETL
Survicate
X (Twitter)
Zoom

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

$159 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

Camp Automation Platform

Company Location

India

Company Website

www.campautomation.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Channel Marketing

Campaign Management
Channel Analytics
Content Management & Sharing
Incentive Management
Inventory Control
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Pipeline Management
Social Promotion

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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