Ratings and Reviews 8 Ratings

Total
ease
features
design
support

Ratings and Reviews 5 Ratings

Total
ease
features
design
support

Alternatives to Consider

  • HubSpot CRM Reviews & Ratings
    24,094 Ratings
  • 6sense Reviews & Ratings
    1,625 Ratings
  • GetResponse Reviews & Ratings
    1,428 Ratings
  • Act! Reviews & Ratings
    40 Ratings
  • Knak Reviews & Ratings
    150 Ratings
  • EngageBay Reviews & Ratings
    1,483 Ratings
  • LeanData Reviews & Ratings
    1,031 Ratings
  • Shape Software Reviews & Ratings
    129 Ratings
  • Identity Matrix Reviews & Ratings
    34 Ratings
  • Pipedrive Reviews & Ratings
    8,580 Ratings

What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is LinkedIn Sales Navigator?

Determine the most suitable buyers, gather essential insights, and establish connections through customized outreach strategies. Keep an eye on notable shifts in leads and companies while actively engaging with prospective clients. Use a specialized search tool that allows you to identify the most relevant individuals and organizations, guaranteeing that you connect with the right prospects. Swiftly pinpoint key decision-makers within your target companies, leveraging tailored recommendations that cater to your unique requirements. Seamlessly save your leads and accounts while documenting your Sales Navigator activities in your CRM with a single click. Gain access to vital information about your accounts and leads, including any job changes that may take place. Effectively organize your leads and accounts by using tags and make notes that can easily sync with your CRM. Furthermore, investigate an extended view of interactions with your profile over the last three months, boosting your networking capabilities. This all-encompassing strategy not only enhances your prospecting efficiency but also optimizes your engagement with potential clients, ultimately leading to increased opportunities and a higher likelihood of achieving success. By adopting this method, you can significantly improve your overall sales performance and foster long-lasting relationships with potential customers.

Media

Media

Integrations Supported

Drift
GetAccept
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
LinkedIn
Salesforce
Sugar Sell
Zapier
Beetsol
BuiltWith
Clari
Olark
OptinMonster
Panoply
SMS-Magic
Salesforce Marketing Cloud Engagement
Scrab.in
Scrupp
Thryv

Integrations Supported

Drift
GetAccept
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
LinkedIn
Salesforce
Sugar Sell
Zapier
Beetsol
BuiltWith
Clari
Olark
OptinMonster
Panoply
SMS-Magic
Salesforce Marketing Cloud Engagement
Scrab.in
Scrupp
Thryv

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

$64.99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

LinkedIn

Date Founded

2002

Company Location

United States

Company Website

business.linkedin.com/sales-solutions/sales-navigator

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Popular Alternatives

Adzooma Reviews & Ratings

Adzooma

ClickTech Solutions

Popular Alternatives

ZoomInfo Sales Reviews & Ratings

ZoomInfo Sales

ZoomInfo
HubSpot CRM Reviews & Ratings

HubSpot CRM

HubSpot