Ratings and Reviews 8 Ratings

Total
ease
features
design
support

Ratings and Reviews 1 Rating

Total
ease
features
design
support

Alternatives to Consider

  • HubSpot CRM Reviews & Ratings
    24,094 Ratings
  • 6sense Reviews & Ratings
    1,625 Ratings
  • GetResponse Reviews & Ratings
    1,428 Ratings
  • Act! Reviews & Ratings
    40 Ratings
  • Knak Reviews & Ratings
    150 Ratings
  • EngageBay Reviews & Ratings
    1,483 Ratings
  • LeanData Reviews & Ratings
    1,031 Ratings
  • Shape Software Reviews & Ratings
    129 Ratings
  • Identity Matrix Reviews & Ratings
    34 Ratings
  • Pipedrive Reviews & Ratings
    8,580 Ratings

What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is Microsoft Dynamics 365 Marketing?

Strengthen your relationships with customers by tailoring their experiences, which is essential for developing deeper connections. By enhancing communication and crafting seamless customer journeys, Dynamics 365 Marketing equips sales teams to nurture leads with greater efficiency. Create personalized multichannel pathways that deliver the right message at the most suitable time and platform to foster significant relationships. Utilize marketing automation, combined with integrated data and business processes connected to Dynamics 365 Sales, to effectively cultivate leads and enhance opportunities in the customer pipeline. Boost the effectiveness of your automated marketing initiatives through AI-driven insights, lead scoring, and customized dashboards, while gaining a holistic view of customers via integration with Dynamics 365 Customer Insights. The capability to customize and enhance Marketing's functions is made easy by linking it with the applications and services you already use. Moreover, inherent privacy features ensure adherence to GDPR standards, enabling you to concentrate on establishing trust with your audience. This comprehensive strategy not only nurtures customer loyalty but also propels sustained growth for your business, impacting success in the long run. Ultimately, investing in personalized marketing strategies can set your organization apart in a competitive landscape.

Media

Media

Integrations Supported

LinkedIn
SSIS Integration Toolkit
Bloomreach
CallSquad
DemandJump
DiscoverOrg
Dundas BI
EasyTerritory
GA Connector
Klipfolio
Lyyti
Marcom Robot Customer Feedback Tool
Microsoft Dynamics 365 Finance
Morphic
Olark
Salesforce Marketing Cloud
SplashBI
VBrick
Visualize ROI
impact.com/advocate

Integrations Supported

LinkedIn
SSIS Integration Toolkit
Bloomreach
CallSquad
DemandJump
DiscoverOrg
Dundas BI
EasyTerritory
GA Connector
Klipfolio
Lyyti
Marcom Robot Customer Feedback Tool
Microsoft Dynamics 365 Finance
Morphic
Olark
Salesforce Marketing Cloud
SplashBI
VBrick
Visualize ROI
impact.com/advocate

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

$1500 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

dynamics.microsoft.com/en-us/marketing/overview/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Popular Alternatives

Adzooma Reviews & Ratings

Adzooma

ClickTech Solutions

Popular Alternatives

HubSpot CRM Reviews & Ratings

HubSpot CRM

HubSpot