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What is Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud Engagement is a comprehensive marketing platform designed to optimize customer interactions and enhance engagement across multiple digital channels. The platform helps businesses deliver personalized, relevant messaging by integrating email marketing, mobile marketing, and advertising into cohesive customer journeys. With AI-powered insights and journey orchestration, Marketing Cloud Engagement allows businesses to create and manage personalized campaigns at scale, ensuring each interaction is relevant and impactful. The platform supports mobile app engagement, SMS, push notifications, and conversational marketing, enabling businesses to engage with customers in real-time across a variety of platforms, including WhatsApp. With its advanced features like cross-channel analytics and AI decision-making, Marketing Cloud Engagement not only improves customer relationships but also helps businesses optimize marketing performance, drive conversions, and increase customer lifetime value. The platform also allows for in-depth segmentation, ensuring that each customer receives tailored content based on their preferences and behaviors, ultimately enhancing the overall customer experience.

What is Anchor Mobile?

Your clients in advertising are seeking insights into the most recent technology advancements, specifically on how to utilize Mobile Marketing and mobile coupons to enhance their promotional efforts. We are here to support you in this endeavor, with our technology working quietly in the background. Our all-encompassing, branded SMS mobile marketing solution allows you to effortlessly align our services with your clients' requirements, doing away with the need for costly investments in media text messaging firms or the complications of obtaining your own short code, platform, or app providers. We've successfully eliminated barriers to entry, enabling you to launch rapidly and cost-effectively, while our system assures complete functionality and outstanding profitability. Moreover, does your company currently provide a mobile-optimized website? We not only refine your site for mobile users but also implement browser detection to guide visitors toward a smooth mobile experience, allowing them to interact with your content with ease. This strategy not only draws in a larger customer base but also significantly enhances your overall digital footprint, positioning you for sustained growth in the competitive market. Additionally, by adopting these mobile strategies, your clients will be able to stay ahead of their competitors and better meet the demands of today’s mobile-savvy consumers.

Media

Media

Integrations Supported

Facebook
Hightouch
Salesforce
Salesforce Data Cloud
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Intelligence
Salesforce Marketing Cloud Personalization
WordPress
X (Twitter)

Integrations Supported

Facebook
Hightouch
Salesforce
Salesforce Data Cloud
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Intelligence
Salesforce Marketing Cloud Personalization
WordPress
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/engagement/

Company Facts

Organization Name

Anchor Mobile

Date Founded

2007

Company Location

United States

Company Website

www.anchormobile.net

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

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