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What is Salesforce Marketing Cloud Engagement?

Salesforce Marketing Cloud Engagement is a comprehensive marketing platform designed to optimize customer interactions and enhance engagement across multiple digital channels. The platform helps businesses deliver personalized, relevant messaging by integrating email marketing, mobile marketing, and advertising into cohesive customer journeys. With AI-powered insights and journey orchestration, Marketing Cloud Engagement allows businesses to create and manage personalized campaigns at scale, ensuring each interaction is relevant and impactful. The platform supports mobile app engagement, SMS, push notifications, and conversational marketing, enabling businesses to engage with customers in real-time across a variety of platforms, including WhatsApp. With its advanced features like cross-channel analytics and AI decision-making, Marketing Cloud Engagement not only improves customer relationships but also helps businesses optimize marketing performance, drive conversions, and increase customer lifetime value. The platform also allows for in-depth segmentation, ensuring that each customer receives tailored content based on their preferences and behaviors, ultimately enhancing the overall customer experience.

What is HORISEN Business Messenger?

The HORISEN Business Messenger serves as a comprehensive solution for customer interaction and effective messaging campaigns. This award-winning platform facilitates campaign oversight and offers omnichannel communication capabilities, making it suitable for businesses of all sizes. Tailored for Messaging Technologists and Marketers, it provides a robust and scalable application that meets diverse needs. As a turnkey solution, Business Messenger enables effortless communication across a variety of channels, all manageable from a single interface. With HORISEN Business Messenger, brands can deliver smooth and intuitive experiences at every customer interaction point. This all-in-one messaging platform supports communication through multiple channels such as SMS, WhatsApp, Telegram, Viber, Instagram Messenger, Google Business Chat, and RCS, ensuring a wide reach and versatility. Messaging Technologists can leverage its extensive features to elevate their messaging strategies, ultimately enhancing customer engagement and satisfaction in today's competitive landscape. By integrating all communication methods into one platform, businesses can streamline their outreach and improve efficiency in their marketing efforts.

Media

Media

Integrations Supported

Facebook Messenger
Google Business Messages
Instagram
Salesforce
Salesforce Data Cloud
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Intelligence
Salesforce Marketing Cloud Personalization
Telegram
Viber
WhatsApp

Integrations Supported

Facebook Messenger
Google Business Messages
Instagram
Salesforce
Salesforce Data Cloud
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Intelligence
Salesforce Marketing Cloud Personalization
Telegram
Viber
WhatsApp

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/engagement/

Company Facts

Organization Name

HORISEN

Date Founded

2001

Company Location

Switzerland

Company Website

www.horisen.com

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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