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What is Salesforce Marketing Cloud Personalization?

Elevate each customer's experience by harnessing AI and real-time data to boost conversions while reducing costs. Treat every client as a distinct individual, enhancing the effectiveness of your marketing strategies with our cutting-edge personalization technology. Employ machine learning and AI to create bespoke experiences, tailoring everything from website layouts to mobile app functionalities, product recommendations, and beyond. By personalizing every facet of the customer journey to meet specific performance metrics—whether it's attracting new clientele or nurturing customer loyalty—you can merge real-time user behavior with historical data. Improve webpage personalization with machine learning, optimizing calls to action like banners and pop-ups. Additionally, you can adapt and test at the speed of your customers' online activities, with personalization choices implemented in mere milliseconds. Utilize AI to evaluate current intent data alongside past business interactions to reveal customer preferences, interests, and affinities, ensuring that every engagement resonates uniquely with the individual. This comprehensive strategy not only boosts customer satisfaction but also fosters impactful interactions that can significantly enhance overall business performance, ultimately leading to sustained growth and success in a competitive market. By continuously refining your approach based on user feedback and behavioral trends, you can further strengthen the bond between your brand and its customers.

What is Dotaki?

Optimize your digital engagements with Dotaki, where our cutting-edge artificial intelligence customizes content to align with the distinct personality of each user in real-time. Dotaki emphasizes privacy, ensuring that your online audience retains complete authority over their personal data. This commitment leads to impressive boosts in conversion rates for our clients. Supported by four years of rigorous in-house research and development, Dotaki differentiates itself in the marketplace. Understanding personality is fundamental to our behavior, and this principle is equally applicable in the online sphere; Dotaki’s personality segmentation offers vital insights into the purchasing tendencies of visitors. By leveraging this knowledge, we can effectively enhance conversion rates. The ability to classify your audience according to their personality traits provides essential insights that various teams across your organization can utilize. Customer relationship management and acquisition professionals will find this data particularly valuable, and we can effortlessly integrate it into their current tools as needed. This personality-driven personalization strategy not only proves to be effective but is also easy to grasp, positioning it as a critical tactic for any business aiming to succeed in the digital landscape. Furthermore, by adopting this method, companies can foster improved customer satisfaction and loyalty, ultimately reinforcing their brand’s foothold in the competitive market while paving the way for future growth.

Media

Media

Integrations Supported

Adobe Target
Agentforce
Constant Contact Lead Gen & CRM
Desktop.com
Eloqua
Google Analytics
Google Optimize
HubSpot Marketing Hub
LinkedIn
Marketo
NetSuite
Optimizely One
SAP Store
Salesforce
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Intelligence
VWO Engage
WordPress

Integrations Supported

Adobe Target
Agentforce
Constant Contact Lead Gen & CRM
Desktop.com
Eloqua
Google Analytics
Google Optimize
HubSpot Marketing Hub
LinkedIn
Marketo
NetSuite
Optimizely One
SAP Store
Salesforce
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Intelligence
VWO Engage
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-personalization/

Company Facts

Organization Name

Dotaki

Company Location

France

Company Website

www.dotaki.com

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Popular Alternatives

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