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What is Salesforce Marketing Cloud Personalization?

Elevate each customer's experience by harnessing AI and real-time data to boost conversions while reducing costs. Treat every client as a distinct individual, enhancing the effectiveness of your marketing strategies with our cutting-edge personalization technology. Employ machine learning and AI to create bespoke experiences, tailoring everything from website layouts to mobile app functionalities, product recommendations, and beyond. By personalizing every facet of the customer journey to meet specific performance metrics—whether it's attracting new clientele or nurturing customer loyalty—you can merge real-time user behavior with historical data. Improve webpage personalization with machine learning, optimizing calls to action like banners and pop-ups. Additionally, you can adapt and test at the speed of your customers' online activities, with personalization choices implemented in mere milliseconds. Utilize AI to evaluate current intent data alongside past business interactions to reveal customer preferences, interests, and affinities, ensuring that every engagement resonates uniquely with the individual. This comprehensive strategy not only boosts customer satisfaction but also fosters impactful interactions that can significantly enhance overall business performance, ultimately leading to sustained growth and success in a competitive market. By continuously refining your approach based on user feedback and behavioral trends, you can further strengthen the bond between your brand and its customers.

What is Meiro?

The unique data-centric Customer Data Platform operates seamlessly in both on-premise and cloud environments, accessible globally. It collects extensive online and offline information, tracking customer interactions across various devices and operating systems. This capability empowers businesses to engage with their customers during critical moments. The comprehensive CDP effectively oversees every facet of data integration, cleansing, management, activation, and additional functions. Furthermore, it generates a unified customer profile that encompasses behaviors, transaction history, and other attributes like gender and location, ensuring a holistic understanding of each individual customer. Such insights can significantly enhance targeted marketing strategies and improve customer relationship management.

Media

Media

Integrations Supported

Google Analytics
Salesforce
Adobe Analytics
Agentforce
AppsFlyer
Constant Contact Lead Gen & CRM
Criteo
Desktop.com
Eloqua
Facebook
Google Ads
HubSpot Marketing Hub
Instagram
LinkedIn
Magento
Mailchimp
Pipedrive
Salesforce Marketing Cloud Intelligence
Shopify
The Trade Desk

Integrations Supported

Google Analytics
Salesforce
Adobe Analytics
Agentforce
AppsFlyer
Constant Contact Lead Gen & CRM
Criteo
Desktop.com
Eloqua
Facebook
Google Ads
HubSpot Marketing Hub
Instagram
LinkedIn
Magento
Mailchimp
Pipedrive
Salesforce Marketing Cloud Intelligence
Shopify
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-personalization/

Company Facts

Organization Name

Meiro

Date Founded

2018

Company Location

Singapore

Company Website

www.meiro.io

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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