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What is SaliencyLab?

SaliencyLab functions as a digital resource aimed at brand teams, performance marketers, and agencies to evaluate the effectiveness of advertisements before they are launched. RoastIQ analyzes ads based on five essential diagnostic criteria, providing contextual benchmarks and actionable insights related to elements such as openings, attention, brand impact, and selling propositions. BuyerLens utilizes structured interviews with simulated buyer personas to uncover potential objections and clarify any misunderstandings in messaging. Teams have the capability to compare various creative versions, scrutinize references within their specific category and market, and access reports that guide their revisions. Furthermore, there is an option to integrate with the Model Context Protocol, enabling compatible AI clients to use the workspace tools effectively. Expert evaluations can be sought for additional insights, helping teams to make informed decisions. It's crucial to remember that the scores and simulated responses provided are indicative model outputs rather than actual consumer feedback or interviews, and they do not guarantee campaign success or sales results. Ultimately, the platform aims to refine the creative testing process, positioning itself as an essential tool for advertisers striving to enhance their messaging strategies and achieve better market resonance.

What is BeHeard?

BeHeard is an AI-native conversational research platform built to turn customer feedback into actionable marketing insights. It replaces static surveys with AI-driven interviews that ask smart follow-up questions to uncover deeper motivations. BeHeard supports research across the entire marketing funnel, from brand awareness to customer retention. The platform enables teams to design surveys quickly, even without research expertise. AI engages respondents in natural conversations, generating richer and more authentic responses. Advanced analysis tools surface the “why” behind answers, not just the numbers. BeHeard accelerates insight generation, delivering results in hours instead of weeks. Research findings are automatically converted into shareable, branded assets for campaigns and storytelling. Teams can access millions of consumers or bring their own customer data. BeHeard helps improve messaging, optimize conversions, and reduce churn with clarity. It compounds insights across campaigns and funnels for long-term growth. Ultimately, BeHeard helps brands listen better, act faster, and convert more.

Media

Media

No images available

Integrations Supported

Model Context Protocol (MCP)

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Free; Pro EUR 99/month
The free workspace includes up to 10 RoastIQ analyses per month, with a limit of 3 per day. Pro includes up to 300 analyses per month, with a limit of 30 per day, and adds features including benchmark comparisons, BuyerLens panels, creative comparison, reports and MCP access. Workspaces are provisioned after consultation.
Free Version

Pricing Information

$3000/month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

SaliencyLab

Company Location

France

Company Website

www.saliencylab.com

Company Facts

Organization Name

BeHeard Labs

Date Founded

2024

Company Location

United States

Company Website

www.gobeheard.com

Categories and Features

Market Research

Not specified

Categories and Features

AI Tools

Not specified

Customer Feedback

Not specified

Market Research

Not specified

Survey

Not specified

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