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What is Scalarr?

Scalarr presents an innovative solution for detecting mobile ad fraud by leveraging state-of-the-art Machine Learning technology. To address the most pressing issues in mobile advertising, Scalarr implements a dual-layered strategy featuring next-generation algorithms that boast an outstanding accuracy rate of up to 97% in recognizing various types of in-app fraud. Users can take advantage of Scalarr’s offerings by delving into its capabilities to monitor, assess, and prevent mobile app install ad fraud through its unsupervised machine learning functionalities before any damage occurs. The platform effectively employs both unsupervised and semi-supervised machine learning methods to autonomously identify and comprehend fraud patterns within extensive datasets. By analyzing numerous clicks, installs, and post-install event variables, Scalarr greatly reduces the occurrence of both false positives and false negatives in its detection framework. With a sophisticated model designed to prioritize accuracy and thoroughness, Scalarr emerges as a powerful tool that delivers actionable insights at the individual conversion level, enabling advertisers to make well-informed decisions about their ad campaigns. This holistic methodology not only fortifies the integrity of mobile advertising efforts but also empowers marketers to optimize their strategies for better performance and outcomes. Ultimately, Scalarr’s commitment to innovation ensures a safer advertising environment for all stakeholders involved.

What is Airbridge?

Campaign attribution across web and mobile platforms emphasizes metrics that are centered on users, providing complete visibility over all channels and devices. Featuring tools for integrated measurement and campaign evaluation, this system allows users to customize their dashboard to display a wide range of measurement metrics. Airbridge facilitates in-depth assessments of marketing activities by analyzing several performance indicators, including user engagement, retention rates, uninstall percentages, impressions, costs, and generated revenue. The platform guarantees that conversions are properly linked to the relevant media, devices, and platforms. By employing both last-click attribution and advanced statistical multi-touch models, Airbridge enables marketers to navigate intricate, non-linear customer journeys, offering a nuanced analysis of how each campaign, channel, platform, and search term contributes to conversion rates. Users can define their own detection parameters with validation rules to ensure accurate measurements. Additionally, Airbridge effectively addresses the problem of excessive advertising costs due to ad fraud, allowing for more efficient allocation of marketing budgets. Overall, this all-encompassing strategy empowers marketers to base their decisions on data, ultimately improving the success of their campaigns and fostering growth within their businesses. By leveraging these insights, businesses can adapt their strategies to respond to market changes more effectively.

Media

Media

Integrations Supported

Adjust
AppsFlyer
Branch
Kochava
Singular
Tenjin
mParticle

Integrations Supported

Amplitude
Braze
Google Ads
MobileAction
WillBot
tvScientific

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Prices based on daily active users

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Online Training

Training Options

Not specified

Company Facts

Organization Name

Scalarr

Date Founded

2016

Company Location

United States

Company Website

scalarr.io

Company Facts

Organization Name

AB180

Date Founded

2015

Company Location

South Korea

Company Website

www.airbridge.io

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

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