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What is Scalarr?

Scalarr presents an innovative solution for detecting mobile ad fraud by leveraging state-of-the-art Machine Learning technology. To address the most pressing issues in mobile advertising, Scalarr implements a dual-layered strategy featuring next-generation algorithms that boast an outstanding accuracy rate of up to 97% in recognizing various types of in-app fraud. Users can take advantage of Scalarr’s offerings by delving into its capabilities to monitor, assess, and prevent mobile app install ad fraud through its unsupervised machine learning functionalities before any damage occurs. The platform effectively employs both unsupervised and semi-supervised machine learning methods to autonomously identify and comprehend fraud patterns within extensive datasets. By analyzing numerous clicks, installs, and post-install event variables, Scalarr greatly reduces the occurrence of both false positives and false negatives in its detection framework. With a sophisticated model designed to prioritize accuracy and thoroughness, Scalarr emerges as a powerful tool that delivers actionable insights at the individual conversion level, enabling advertisers to make well-informed decisions about their ad campaigns. This holistic methodology not only fortifies the integrity of mobile advertising efforts but also empowers marketers to optimize their strategies for better performance and outcomes. Ultimately, Scalarr’s commitment to innovation ensures a safer advertising environment for all stakeholders involved.

What is ClearTrust?

ClearTrust operates as a dedicated platform focused on safeguarding the integrity of digital advertising traffic and identifying ad fraud for a diverse group of stakeholders, including advertisers, agencies, publishers, ad networks, and ad-tech professionals. The platform employs its Traffic Quality Index (TQI) to evaluate sessions through more than 150 unique filters that scrutinize a range of factors such as IP addresses, user agents, behaviors, devices, and network traits. This robust scoring mechanism, complemented by detailed analytical reports, empowers teams to identify bots, dubious clicks, invalid impressions, and various forms of potentially subpar activities across numerous campaigns and traffic sources. Users can tailor their scoring parameters and filters to investigate anomalies and utilize insights for making strategic decisions related to traffic management and budget distribution. Furthermore, ClearTrust supports both pre-bid and post-bid verification processes, offering a variety of implementation options like API, JavaScript, and tracking-link techniques. Designed to protect paid media and inventory across multiple platforms—including web, in-app, video, and connected TV—ClearTrust ensures comprehensive coverage against fraud and inefficiencies in digital advertising. This all-encompassing strategy not only helps users uphold the integrity of their advertising investments but also enhances overall campaign performance significantly. Moreover, by continuously adapting to evolving challenges in the digital landscape, ClearTrust positions itself as a crucial ally for stakeholders seeking to optimize their advertising efforts.

Media

Media

Integrations Supported

Adjust
AppsFlyer
Branch
Kochava
Singular
Tenjin
mParticle

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Scalarr

Date Founded

2016

Company Location

United States

Company Website

scalarr.io

Company Facts

Organization Name

ClearTrust

Date Founded

2020

Company Location

India

Company Website

www.cleartrust.cc

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

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