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What is Scrunch?

Scrunch is an enterprise AI search optimization and agent experience platform that helps organizations improve brand visibility, citation presence, and discoverability across AI-powered search systems and generative AI platforms. As AI agents increasingly replace traditional human browsing behavior during product research and decision-making, Scrunch enables companies to optimize how AI systems access, interpret, and surface website content in AI-generated answers and recommendations. The platform’s core technology, the Agent Experience Platform (AXP), detects AI agents and bots at the edge and dynamically delivers AI-optimized, token-efficient content specifically designed for AI consumption without impacting the standard user experience for human visitors. This helps businesses improve how their websites are crawled, summarized, cited, and recommended by AI search tools and large language models. Scrunch offers comprehensive monitoring and analytics tools that allow organizations to track AI traffic by model type, analyze AI prompt visibility, monitor citations across AI-generated responses, and identify content opportunities that influence AI search rankings and recommendations. The platform provides AI-focused site maps and visibility insights that reveal how AI agents understand and navigate website structures, enabling businesses to optimize content architecture and improve AI accessibility. AI search trend analysis tools help organizations monitor emerging AI-driven search behaviors, benchmark brand visibility, analyze topic demand trends, and identify high-value prompt opportunities. Scrunch also includes shopping-focused visibility tools that provide product-level performance insights within AI-powered commerce and recommendation environments.

What is AiRR?

The AiRR Score acts as an unbiased tool designed to evaluate the visibility of AI searches, which is often termed Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). To calculate this score, AiRR employs thousands of standardized, unpersonalized queries aimed at AI models including ChatGPT, Gemini, Claude, and Perplexity, while examining brand visibility through a distinct framework known as the 4P: Perception, Persistence, Presence, and Prestige. This comprehensive assessment yields a composite AiRR Score that ranges from 0 to 100, with results provided distinctly for each engine and persona to maintain transparency without merging the outcomes. Unlike other platforms that both assess brand performance and provide optimization solutions, AiRR is dedicated purely to measurement, thereby creating a neutral and trustworthy benchmark for boards, investors, and potential buyers. Furthermore, the Persona AiRR Drift metric evaluates the variations in visibility when viewed through a specific ideal customer profile compared to a general prompt. Established in 2025 by Steven Perlman, AI Reach Rank Inc. is based in New York and is leading the charge in AI visibility evaluation. This pioneering method not only deepens the comprehension of brand positioning but also delivers practical insights that assist businesses as they navigate the intricacies of AI-centric markets. By focusing on these critical aspects, AiRR empowers organizations to fine-tune their strategies in real-time, ultimately enhancing their competitive edge in a rapidly evolving landscape.

Media

Media

Integrations Supported

ChatGPT
Claude
Gemini
Perplexity
Google AI Mode
Google AI Overviews
Grok
Meta AI
Microsoft Copilot
OpenAI

Integrations Supported

ChatGPT
Claude
Gemini
Perplexity
Google AI Mode
Google AI Overviews
Grok
Meta AI
Microsoft Copilot
OpenAI

API Availability

Has API

API Availability

Has API

Pricing Information

$250/month
Free Trial Offered?
Free Version

Pricing Information

$99/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Scrunch AI

Date Founded

2023

Company Location

United States

Company Website

www.scrunch.com

Company Facts

Organization Name

AI Reach Rank Inc.

Date Founded

2025

Company Location

United States

Company Website

airrscore.com

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