Bloomberg Second Measure vs. MikMak

Our platform is designed to provide investors and corporate executives with daily insights into consumer behavior by processing and analyzing transactions from millions of anonymized shoppers throughout the U.S. on a daily basis, offering a detailed and well-rounded view of numerous consumer firms. Featuring a user-friendly self-service interface, it allows for daily tracking and real-time exploration, customized to suit your expertise in the sector. The dashboard is built to facilitate ongoing analysis while also addressing any unexpected inquiries you might encounter. Users can evaluate performance against competitors, dissect results by both channel and location, and leverage daily data to refine quarterly forecasts. Furthermore, you can examine the lifetime value of a company's most valuable customers, reveal their additional shopping preferences, and pinpoint their favorite destinations when they choose to shop elsewhere. The data is readily accessible with minimal delays and exhibits high fill rates close to the transaction date, ensuring that insights are timely. This enables you to gain extensive visibility into thousands of public and private companies and brands, as our services compile insights from billions of purchases made by millions of consumers in the United States, guaranteeing that you have access to the most pertinent information for informed decision-making. This thorough approach not only deepens your comprehension of market trends but also aids in the strategic planning of future business endeavors, ultimately equipping you with the tools necessary to navigate the complexities of consumer demand efficiently.

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.