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What is SegMetrics?

Attain a thorough grasp of your True Lead Value at each phase of your marketing journey. Secure an in-depth understanding of where your leads come from, their engagement patterns, and the real value generated by your marketing initiatives. Take command of the key performance indicators that shape your marketing funnels, crafted specifically by marketers for fellow marketers. Acknowledge how every single interaction within your marketing framework can either bolster or reduce the value of your leads. Combine various sources and touchpoints to determine which traffic channels are most lucrative, while keeping track of revenue over the entire customer lifecycle, potentially spanning years into the future. Obtain actionable insights without the need for coding proficiency, complex spreadsheet work, or intricate pivot tables—find the solutions to your urgent inquiries in just seconds. Seamlessly unify your existing data without any programming knowledge, amalgamating input from your email marketing services, merchant accounts, and more, ensuring complete precision in both revenue and lead analysis. This efficient method equips you to make decisions based on trustworthy data and timely insights, ultimately enhancing your marketing strategies. By utilizing this approach, you can better allocate resources and optimize your campaigns for greater success.

What is Kantar Marketplace?

Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.

Media

Media

Integrations Supported

AWeber
ActiveCampaign
Adobe Marketo Engage
Drip
Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Klaviyo
MemberMouse
Ontraport
Salesforce
SamCart
Stackreaction
Stripe
WooCommerce
Zapier

Integrations Supported

Acxiom InfoBase
OMI
Sharpr

API Availability

API Availability

Pricing Information

$95/month
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

SegMetrics

Date Founded

2015

Company Location

United States

Company Website

segmetrics.io

Company Facts

Organization Name

Kantar

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/marketplace

Categories and Features

Marketing Analytics

Not specified

Categories and Features

Audience Intelligence

Not specified

Brand Intelligence

Not specified

Market Intelligence

Not specified

Market Research

Not specified

Marketing Analytics

Not specified

Media Planning

Not specified

Survey

Not specified

User Research

Not specified

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