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What is Segwise?

The system diligently tracks and monitors all data points within your MMP on a daily basis. Users receive daily alerts regarding any campaigns and creatives that impact their ROAS or show signs of unusual activity. It carefully oversees the metrics of campaigns and creatives, issuing notifications whenever these metrics surpass established thresholds. No matter where your data is stored, Segwise provides an effortless, no-code integration with all data sources. Key features of the platform include anomaly detection, alerting capabilities, and monitoring of cost-per-custom-event, all of which work together to deliver comprehensive insights into campaign performance. Furthermore, Segwise assesses the impact of product updates and LiveOps changes—such as new app versions, tests, and promotional campaigns—allowing for a holistic understanding of both revenue and retention metrics. Users can take advantage of a 14-day free trial that requires no credit card or engineering resources, enabling them to set up the platform in a mere two minutes. With its seamless integration across various data sources, Segwise guarantees a user-friendly, no-code experience that removes the need for technical assistance, thus empowering users to enhance their campaigns effectively. This level of accessibility and ease of use makes Segwise an appealing choice for anyone looking to optimize their marketing efforts.

What is Adfynx?

Adfynx is an innovative platform for advertising analytics and optimization that utilizes artificial intelligence to connect effortlessly with your Meta ad account, enabling automatic evaluation of campaign performance and simplifying complex metrics into clear, actionable insights without the hassle of managing spreadsheets or dashboards. The platform includes an AI chat assistant that allows users to inquire about their Meta campaigns in everyday language, addressing factors such as ROAS, CPA, spending trends, and the success of creative assets, while delivering comprehensive explanations alongside verified data and personalized suggestions on strategies to implement, improve, or eliminate. Additionally, it features a unified real-time dashboard that presents essential performance metrics—such as ROAS, CPA, CPC, conversions, and total spending—across all accounts, with options for custom filters, trend graphs, alerts for irregularities, and convenient one-click report generation. In addition to providing conversational insights, Adfynx helps pinpoint underperforming creatives, placements, and target demographics, uncovers budget inefficiencies, and produces valuable AI-driven reports aimed at refining advertising strategies. Users can further utilize these insights to guide their decisions on future campaign modifications and the allocation of resources, ensuring a more effective advertising approach. Ultimately, Adfynx empowers marketers with the tools they need to optimize their advertising efforts continuously.

Media

Media

Integrations Supported

Amazon Redshift
Amplitude
App Store
CleverTap
Google AdMob
Google Cloud Platform
Google Play
Meta AI
Mintegral
Mixpanel
Moloco
Outbrain
Singular
Snowflake
Taboola
Tenjin
Unity
ironSource

Integrations Supported

Facebook Ads

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$19 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Segwise

Company Location

United States

Company Website

www.segwise.ai/

Company Facts

Organization Name

Adfynx

Date Founded

2024

Company Location

United States

Company Website

www.adfynx.com

Categories and Features

Game Monetization

Not specified

Categories and Features

Advertising

Not specified

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