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What is SellerUtility?

SellerUtility is a comprehensive operations platform tailored for Amazon and Walmart sellers, integrating multiple functionalities like accounting, repricing, inventory management, shipment processing, sourcing, purchasing, and advertising all within one account. Users can produce profit reports that classify settlements into estimated, actual, or settled categories while also providing a consolidated view of marketplace performance alongside cost, fee, margin, ROI, and TACoS metrics for each SKU. The repricing feature includes strategic templates, as well as minimum and maximum price limits, with routing options based on stock age, sales velocity, and Buy Box ownership, but it does not support automatic price adjustments. Inventory management tools offer insights into Buy Box ownership and available stock days, aid in reordering strategies, and manage shipments for both Amazon FBA and Walmart WFS. The sourcing functionality allows users to compare supplier files from both marketplaces, while the purchasing component takes care of purchase orders, landed costs, and essential customs paperwork. Advertising analytics cover Amazon PPC and Search Query Performance metrics, although users are unable to modify bids and budgets directly. Furthermore, a free Chrome extension provides users with visibility into fees, profits, ROI, and listings on product pages across the marketplaces. It’s crucial to understand that SellerUtility functions autonomously and is not affiliated with the official operations of Amazon or Walmart. In essence, this software is designed to streamline and elevate the selling experience across various platforms, making it an invaluable tool for online sellers looking to optimize their operations.

What is Hopted?

Hopted is a powerful data automation platform that transforms Google Sheets into a live business dashboard by connecting it directly with the tools your business relies on — including Amazon Seller Central, Shopify, and more. Built for operators, analysts, and business owners, Hopted simplifies how teams access, update, and act on their data — all from the comfort of a spreadsheet. Instead of exporting CSVs, formatting reports, and manually refreshing dashboards, Hopted pulls real-time data directly into Google Sheets. Track performance metrics, financial data, ad spend, inventory levels, and more — always up to date, always reliable. Whether you’re reporting on sales, analyzing profitability, or collaborating on growth initiatives, your team gets the full picture without version chaos or stale data. What sets Hopted apart is its 2-way sync capability. You can not only extract data from your apps into Sheets, but also push updates back — whether it’s adjusting listings in Amazon Seller Central or syncing changes to other tools in your stack. This turns your spreadsheet from a static report into an active control center. For Amazon sellers, this means syncing FBA, AWD, and Ads data directly into Sheets, calculating true profitability, managing inventory in real-time, and spotting operational inefficiencies fast. For agencies and consultants, it means scaling insights across multiple accounts with standardized workflows and fewer errors. Hopted is cloud-based, easy to implement, and designed to work for teams of all sizes. With customizable workflows, scheduled syncs, and full visibility into your data, Hopted helps you save time, reduce risk, and make smarter decisions faster — right where your team already works. Say goodbye to CSV chaos and manual workflows. With Hopted, your spreadsheets become a true source of operational clarity and control.

Media

Media

Integrations Supported

Amazon
Amazon Ads
Google Sheets
Walmart

Integrations Supported

Amazon
Amazon Ads
Google Sheets
Amazon Seller Central

API Availability

API Availability

Pricing Information

$14.99/month
Extension: $14.99/month for the first 12 months for the first 100 customers, then $19/month. Reseller: $29/month for one channel, then $39/month. Reseller Combo: $49/month for two channels, then $69/month. Annual billing saves 10%. Optional Repricer: +$19/month for one channel or +$29/month for both. Prices are USD before tax. Paid plans include a 14-day free trial.
Free Version

Pricing Information

$33/month
Hopted Platform: $33/month or €29/month. Includes 70+ Amazon reports, daily automatic refresh, 2 total linked Amazon accounts, 2 active Syncs, 1 admin, pre-made templates and the first 1,000 successful Writeback row edits (one-time allowance). Additional accounts, Syncs, seats, faster refresh and recurring Writeback allowances are paid add-ons. A 7-day trial is available without a credit card.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac
Chromebook

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Quite Fair LLC

Date Founded

2021

Company Location

United States

Company Website

www.sellerutility.com

Company Facts

Organization Name

Hopted

Date Founded

2023

Company Location

Latvia

Company Website

www.hopted.com

Categories and Features

Amazon Seller Tools

Analytics / Reporting
Campaign Management
Inventory Management
PPC Ads Management
Price Optimization
Sales Tracking / Analysis
Shipping Management

Categories and Features

Amazon Seller Tools

Alerts / Notifications
Analytics / Reporting
Campaign Management
Content Management / Optimization
Conversion / ROI Tracking
Inventory Management
PPC Ads Management
Sales Tracking / Analysis
Trend Analysis

B2B eCommerce

Not specified

Data Management

Data Analysis
Data Capture
Data Integration
Match & Merge

Document Management

Collaboration Tools

eCommerce

Catalog Management
Channel Management
Inventory Management
Multi-Store Management

eCommerce Integration

Not specified

eCommerce Tools

Not specified

Spreadsheet

Analytics
Calculators
Charting
Multi-User Collaboration
Templates

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