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What is SellerUtility?

SellerUtility is a comprehensive operations platform tailored for Amazon and Walmart sellers, integrating multiple functionalities like accounting, repricing, inventory management, shipment processing, sourcing, purchasing, and advertising all within one account. Users can produce profit reports that classify settlements into estimated, actual, or settled categories while also providing a consolidated view of marketplace performance alongside cost, fee, margin, ROI, and TACoS metrics for each SKU. The repricing feature includes strategic templates, as well as minimum and maximum price limits, with routing options based on stock age, sales velocity, and Buy Box ownership, but it does not support automatic price adjustments. Inventory management tools offer insights into Buy Box ownership and available stock days, aid in reordering strategies, and manage shipments for both Amazon FBA and Walmart WFS. The sourcing functionality allows users to compare supplier files from both marketplaces, while the purchasing component takes care of purchase orders, landed costs, and essential customs paperwork. Advertising analytics cover Amazon PPC and Search Query Performance metrics, although users are unable to modify bids and budgets directly. Furthermore, a free Chrome extension provides users with visibility into fees, profits, ROI, and listings on product pages across the marketplaces. It’s crucial to understand that SellerUtility functions autonomously and is not affiliated with the official operations of Amazon or Walmart. In essence, this software is designed to streamline and elevate the selling experience across various platforms, making it an invaluable tool for online sellers looking to optimize their operations.

What is Nova Analytics?

Nova Analytics is a robust cloud analytics platform specifically designed for sellers in the Amazon marketplace, including brand owners, suppliers using Vendor Central, and agencies managing multiple accounts. By consolidating data from Seller Central, Vendor Central, and Amazon Ads, it provides a cohesive overview that spans various Amazon marketplaces. This integration allows users to assess sales data, Amazon fees, operational costs, and profitability for each SKU, while also analyzing the effectiveness of advertising efforts through both campaigns and search terms. Moreover, the platform enables users to monitor orders, manage inventory levels, track stock replenishment rates, ensure listing health, and evaluate customer reviews in conjunction with search-query performance. In addition to these capabilities, Nova offers reporting for Amazon DSP, grants read-only database access for business intelligence tools, and operates a Model Context Protocol (MCP) server to facilitate compatibility with AI tools seeking account insights. Teams leverage this platform to thoroughly analyze and compare marketplace and account performance, thereby uncovering valuable insights into profitability even when considering Amazon's fees and additional expenses like cost of goods, FBM shipping, and VAT. This extensive range of features positions Nova Analytics as an essential tool for anyone aiming to optimize their presence and performance on the Amazon platform while adapting to the ever-changing marketplace landscape.

Media

Media

Integrations Supported

Amazon Ads
Amazon
Google Sheets
Walmart

Integrations Supported

Amazon Ads
Amazon Seller Central
ChatGPT
Claude
Claude for Legal
Gemini
Grok
Microsoft Copilot
Model Context Protocol (MCP)

API Availability

API Availability

Has API

Pricing Information

$14.99/month
Extension: $14.99/month for the first 12 months for the first 100 customers, then $19/month. Reseller: $29/month for one channel, then $39/month. Reseller Combo: $49/month for two channels, then $69/month. Annual billing saves 10%. Optional Repricer: +$19/month for one channel or +$29/month for both. Prices are USD before tax. Paid plans include a 14-day free trial.
Free Version

Pricing Information

$49/account/month
Plans are billed monthly per connected Amazon Seller Central or Vendor Central account. Pricing is based on the higher of average monthly order items or average monthly sales divided by $50. Tier 1 is $49/account/month for up to 1,000 billable-volume units; prices rise by tier to $299/account/month for up to 50,000 units, with custom pricing above that. Volume discounts begin with the sixth connected account. Prices exclude VAT and other applicable taxes. New customers receive a 14-day free trial with no payment method required.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Quite Fair LLC

Date Founded

2021

Company Location

United States

Company Website

www.sellerutility.com

Company Facts

Organization Name

Nova

Date Founded

2023

Company Location

France

Company Website

novadata.io

Categories and Features

Amazon Seller Tools

Analytics / Reporting
Campaign Management
Inventory Management
PPC Ads Management
Price Optimization
Sales Tracking / Analysis
Shipping Management

Categories and Features

Amazon Seller Tools

Not specified

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Popular Alternatives

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