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What is Semasio?

Semasio is an innovative platform designed to boost advertising effectiveness through a combination of insights into human behavior, advanced semantic technologies, and real-time predictive targeting. It offers a wide range of products and services that help refine marketing strategies in a privacy-focused landscape. With options for both ready-made and customized audience targeting segments, marketers can launch campaigns that are highly accurate and adaptable to various needs. By leveraging audience extension, Semasio allows brands to discover and connect with potential customers who exhibit characteristics similar to their most valued clients, thus expanding their market reach without sacrificing precision. Furthermore, its contextual targeting capabilities promote effective advertising while being mindful of privacy by focusing on the content that consumers engage with, which removes the reliance on cookie tracking. The enhanced contextual PLUS targeting function takes this a step further by forecasting the most likely locations of ideal customers, seamlessly blending audience data accuracy with the extensive reach of contextual methods. Overall, Semasio is an essential resource for marketers striving to master the intricacies of contemporary advertising while ensuring the protection of consumer privacy. This platform not only adapts to the evolving advertising landscape but also empowers brands to make more informed decisions in their marketing efforts.

What is AdTonos?

AdTonos represents a state-of-the-art digital audio advertising platform designed to empower brands in enriching their narratives and expanding their audience reach via innovative audio campaigns. With a remarkable weekly listenership of 127.4 million unique users and a staggering 3.3 billion monthly playouts, AdTonos adeptly distributes audio advertisements across multiple channels such as radio, music streaming services, podcasts, and mobile applications. Its groundbreaking technology facilitates the smooth substitution of conventional broadcast commercial breaks with targeted, pay-per-play ads on various online platforms, leading to a notable enhancement in the listener experience. Moreover, the platform incorporates programmatic audio advertising, streamlining the acquisition and integration of ads into diverse audio content including podcasts and digital radio. Advertisers are granted centralized access to advertising opportunities spanning numerous radio stations, mobile applications, and podcasts, all while benefiting from real-time performance analytics available 24/7. Additionally, AdTonos enhances user engagement with interactive audio ads through its YoursTruly solution, which enables listeners to interact with advertisements using smart speakers and voice assistants, thus boosting ad effectiveness and user involvement. This proactive strategy ensures that brands not only keep pace with but also thrive in the rapidly evolving audio advertising industry. Furthermore, AdTonos continues to innovate, seeking new ways to captivate audiences and optimize advertising impact.

Media

Media

Integrations Supported

Alexa
TrueTargeting

Integrations Supported

Alexa
TrueTargeting

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Semasio

Date Founded

2019

Company Location

United States

Company Website

www.semasio.com

Company Facts

Organization Name

AdTonos

Date Founded

2017

Company Location

United Kingdom

Company Website

www.adtonos.com

Categories and Features

Categories and Features

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