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What is Semasio?

Semasio is an innovative platform designed to boost advertising effectiveness through a combination of insights into human behavior, advanced semantic technologies, and real-time predictive targeting. It offers a wide range of products and services that help refine marketing strategies in a privacy-focused landscape. With options for both ready-made and customized audience targeting segments, marketers can launch campaigns that are highly accurate and adaptable to various needs. By leveraging audience extension, Semasio allows brands to discover and connect with potential customers who exhibit characteristics similar to their most valued clients, thus expanding their market reach without sacrificing precision. Furthermore, its contextual targeting capabilities promote effective advertising while being mindful of privacy by focusing on the content that consumers engage with, which removes the reliance on cookie tracking. The enhanced contextual PLUS targeting function takes this a step further by forecasting the most likely locations of ideal customers, seamlessly blending audience data accuracy with the extensive reach of contextual methods. Overall, Semasio is an essential resource for marketers striving to master the intricacies of contemporary advertising while ensuring the protection of consumer privacy. This platform not only adapts to the evolving advertising landscape but also empowers brands to make more informed decisions in their marketing efforts.

What is Anonymised?

Anonymised is a revolutionary data platform that functions without the use of personal identifiers, enabling publishers and advertisers to successfully connect with, analyze, and evaluate extensive audiences while ensuring the protection of individual data. This platform improves audience targeting by granting access to demographics that were previously difficult to engage, all while maintaining a strong commitment to privacy. By employing advanced audience insights and predictive artificial intelligence, it aids in identifying potential new customer segments. Additionally, Anonymised features attribution capabilities through cohort-based data, which allows for the evaluation of conversion rates post-exposure. In an era where traditional cookies are becoming obsolete and privacy concerns are on the rise, Anonymised offers a well-rounded solution that balances performance with compliance to regulatory standards. It acts as a crucial link between publishers seeking to optimize their audience monetization strategies and advertisers striving for enhanced marketing efficiency. The innovative technology behind Anonymised ensures scalability, accurate targeting, and strict adherence to privacy laws. By harnessing cross-publisher audience data, publishers can effectively monetize their entire user base by reaching out to all consenting users. Moreover, this dual emphasis on customer engagement and regulatory adherence positions Anonymised as an essential contributor in the rapidly evolving digital marketing sphere, paving the way for future innovations and practices.

Media

Media

Integrations Supported

TrueTargeting

Integrations Supported

TrueTargeting

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Semasio

Date Founded

2019

Company Location

United States

Company Website

www.semasio.com

Company Facts

Organization Name

Anonymised

Date Founded

2019

Company Location

United Kingdom

Company Website

www.anonymised.io

Categories and Features

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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