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What is Semasio?
Semasio is an innovative platform designed to boost advertising effectiveness through a combination of insights into human behavior, advanced semantic technologies, and real-time predictive targeting. It offers a wide range of products and services that help refine marketing strategies in a privacy-focused landscape. With options for both ready-made and customized audience targeting segments, marketers can launch campaigns that are highly accurate and adaptable to various needs. By leveraging audience extension, Semasio allows brands to discover and connect with potential customers who exhibit characteristics similar to their most valued clients, thus expanding their market reach without sacrificing precision. Furthermore, its contextual targeting capabilities promote effective advertising while being mindful of privacy by focusing on the content that consumers engage with, which removes the reliance on cookie tracking. The enhanced contextual PLUS targeting function takes this a step further by forecasting the most likely locations of ideal customers, seamlessly blending audience data accuracy with the extensive reach of contextual methods. Overall, Semasio is an essential resource for marketers striving to master the intricacies of contemporary advertising while ensuring the protection of consumer privacy. This platform not only adapts to the evolving advertising landscape but also empowers brands to make more informed decisions in their marketing efforts.
What is Predictive Marketing Analytics?
Improve the effectiveness of your marketing budget by harnessing the power of predictive analytics. By focusing on relevant, real-time economic indicators and consumer behavior, you can significantly propel your business's growth. Our advanced economic modeling engine enables organizations to analyze how various external factors, such as shifts in the economy and changes in consumer behavior, affect sales results without being influenced by advertising costs or pricing changes. This method gives your team a solid framework for assessing marketing success. It allows you to determine if any increases in sales were truly the result of marketing efforts or merely a reflection of broader economic trends or consumer sentiment. By integrating state-of-the-art machine learning and predictive techniques, we uncover the relationships between marketing spending, external factors, and the resulting performance, which aids in pinpointing the campaigns that truly resonate. As you strategize for the current year or beyond, utilizing our Campaign Simulator can provide valuable insights into the expected outcomes of your advertising strategies, ensuring that you make well-informed decisions that can guide your approach towards achieving the best possible results. This proactive method positions your organization to respond dynamically to market changes and continuously refine its marketing initiatives.
Integrations Supported
TrueTargeting
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Semasio
Date Founded
2019
Company Location
United States
Company Website
www.semasio.com
Company Facts
Organization Name
Prevedere Software
Company Location
United States
Company Website
prevedere.com/functions/marketing/
Categories and Features
Categories and Features
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis