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What is Semasio?

Semasio is an innovative platform designed to boost advertising effectiveness through a combination of insights into human behavior, advanced semantic technologies, and real-time predictive targeting. It offers a wide range of products and services that help refine marketing strategies in a privacy-focused landscape. With options for both ready-made and customized audience targeting segments, marketers can launch campaigns that are highly accurate and adaptable to various needs. By leveraging audience extension, Semasio allows brands to discover and connect with potential customers who exhibit characteristics similar to their most valued clients, thus expanding their market reach without sacrificing precision. Furthermore, its contextual targeting capabilities promote effective advertising while being mindful of privacy by focusing on the content that consumers engage with, which removes the reliance on cookie tracking. The enhanced contextual PLUS targeting function takes this a step further by forecasting the most likely locations of ideal customers, seamlessly blending audience data accuracy with the extensive reach of contextual methods. Overall, Semasio is an essential resource for marketers striving to master the intricacies of contemporary advertising while ensuring the protection of consumer privacy. This platform not only adapts to the evolving advertising landscape but also empowers brands to make more informed decisions in their marketing efforts.

What is Seedtag?

Contextual intelligence empowers companies to engage with consumers based on their specific interests without relying on cookies. By combining text and imagery, it enables a high degree of categorization and ensures brand safety. Liz identifies the essential taxonomies and evaluates the appropriateness of brands within these contexts. Utilizing Seedtag's contextual AI technology, which leverages Machine Learning capabilities, the system achieves a level of content understanding that closely resembles human interpretation, thereby guaranteeing top-notch brand safety. This contextual intelligence is specifically designed to align with the objectives of brands, ensuring a seamless relationship between brand principles and the content consumed by audiences. The goals of the brand are subsequently translated into actionable steps that are woven into the contextualization framework. Liz's strategy focuses on deploying precisely targeted advertisements that boost both brand awareness and product recognition. Crafting engaging creatives that enhance the integration of your brand into the desired context leads to the creation of contextual ads that resonate powerfully with your target demographic and encourage deeper connections. This comprehensive approach ultimately maximizes brand influence while also nurturing enduring relationships with consumers, making it a vital aspect of modern marketing strategies.

Media

Media

Integrations Supported

TrueTargeting

Integrations Supported

Prebid

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Semasio

Date Founded

2019

Company Location

United States

Company Website

www.semasio.com

Company Facts

Organization Name

Seedtag

Date Founded

2014

Company Location

Spain

Company Website

www.seedtag.com/our-solution/

Categories and Features

Advertising

Not specified

Categories and Features

Advertising

Not specified

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