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What is Semcasting?

Acquire authentic customer insights and maximize returns on investment for all your marketing efforts. Semcasting has revolutionized IP targeting using machine learning to improve customer engagement across multiple devices while maintaining complete transparency. Our patented technology empowers businesses to merge CRM data, create new target audiences, identify qualified leads, and accurately evaluate audience performance. Conventional audience targeting techniques heavily depend on cookies, which typically only reach about 30% of the audience and often lead to a threefold duplication rate among distinct users. With our innovative solution, you can effectively reach audiences in homes, schools, and workplaces, utilizing a range of devices such as desktops, laptops, tablets, smartphones, IP radios, smart home gadgets, and Connected TVs. Semcasting's cutting-edge IP targeting technology connects with over 400 million unique devices and networks, encompassing more than 2 billion IP addresses. Furthermore, Smart Zones proficiently match, score, and refine mailing lists, CRM records, or IP addresses through 750 deterministic attributes, granting a thorough understanding of your potential clients. This forward-thinking approach guarantees that your marketing strategies yield both efficiency and efficacy, ultimately leading to improved outcomes for your company. By leveraging our technology, you can stay ahead of the competition and ensure that your marketing efforts are well-informed and impactful.

What is MarketCast?

MarketCast is a top-tier global marketing research company that unites marketing, technology, and AI to empower brands in maximizing advertising effectiveness and cultivating enduring customer loyalty. At the heart of their offering is a groundbreaking Research Platform that integrates AI models, data science, and engineering to revolutionize the design, delivery, and analysis of research, enabling faster and more creative insights. MarketCast’s team of over 600 researchers, data scientists, and technologists collaborate to provide comprehensive solutions for advertising, brand tracking, entertainment content, and attribution challenges. Trusted by over 80% of the largest advertising spenders in the U.S., MarketCast specializes in helping clients identify and target the right audiences, optimize ad creative, and build long-term brand fandom through rigorous data fusion of consumer emotions and behaviors. Their culture values curiosity, continuous learning, and diversity, which fuels innovation and breakthrough discoveries for clients. MarketCast’s leadership includes experts in marketing, technology, and strategy who guide the company’s vision to be the most tech- and data-forward research firm worldwide. The company offers custom research solutions backed by cutting-edge AI and data science to solve complex marketing, content, and product development problems. They emphasize transparency and collaboration, working closely with clients to translate research into actionable insights that drive impact. MarketCast also engages in social responsibility and supports its employees through a diverse, inclusive environment. Overall, MarketCast positions itself as a partner that leverages the best of people, AI, and data to transform marketing research.

Media

Media

Integrations Supported

Voxpopme

Integrations Supported

Voxpopme

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Semcasting

Date Founded

2009

Company Location

United States

Company Website

www.semcasting.com

Company Facts

Organization Name

MarketCast

Date Founded

1988

Company Location

United States

Company Website

marketcast.com

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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