Sender Score vs. InboxAlly

Your Sender Score is akin to a credit score, evaluating the trustworthiness of your email activities instead of your financial history; it serves as a barometer for the effectiveness of your email marketing strategies. This score ranges from 0 to 100, indicating your sender reputation and how mailbox providers view your IP address. A variety of elements can affect your sender reputation, such as the rate of spam complaints, the volume of emails sent to non-existent addresses, whether your IP appears on any blacklists, and several other relevant indicators. If your Sender Score drops below 70, it’s a clear sign that improvements are necessary to boost your sender reputation. To better understand the criteria that mailbox providers utilize to determine which senders reach the inbox, you might find it beneficial to download the Fundamentals of Email Marketing. Following industry best practices is crucial while you continuously refine your email strategy. Furthermore, to enhance your grasp of how to create and sustain an effective email program, downloading the Secrets of Best in Class Senders is also recommended, as it provides insightful tips and techniques. By utilizing these resources effectively, you can dramatically elevate the results of your email marketing initiatives and achieve greater engagement with your audience.

We collaborate closely with you to ensure that your email providers refrain from delivering spam to your inbox. Within just a few weeks, our clients have reported their open rates skyrocketing to more than double! Recipients who are highly engaged tend to open emails and actively scroll through the content as they read. This engagement should occur for nearly all opened emails, provided that the information is concise enough to fit within a single page. When a recipient retrieves an email from the spam folder, it indicates to the inbox provider that they believe an error has occurred. Furthermore, if someone shifts an email from the promotions tab to the primary inbox, it signals to the provider that their sorting method may not align with user preferences. Such actions suggest that those emails, along with others like them, should be directed straight to the main inbox. This behavior demonstrates genuine interest in the content of the email, leading inbox providers to interpret it as "This message is of utmost importance; please ensure it is not categorized as spam." As a result, building a positive relationship with your email recipients can significantly enhance your overall engagement rates.