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What is SentryKit?

SentryKit is the Amazon Seller Intelligence platform — continuous monitoring across every layer of your Amazon catalog, with real-time alerts the moment something shifts. Built for FBA brands and agencies managing anywhere from 1 ASIN to 1,000+ across unlimited seller accounts and marketplaces. 25+ alert types cover the events that actually move revenue: Buy Box Lost, Hijacker Detected, Price Change, Suppressed Listing, Stranded Inventory, Sales Volume Drop, Main Image Change, Negative Review Spike, Best Seller Badge, FBA Fee Change, and more. Critical alerts fire in ~90 seconds with full context — what changed, who caused it, what to do — including seller-profile enrichment on hijackers. Delivered to email, SMS, Slack, Microsoft Teams, webhook, or dashboard, with routing rules per alert, per team member, per client. Pairs with any repricer or AI agent as the intelligence layer underneath. Daily digests, full historical record, every marketplace.

What is Nova Analytics?

Nova Analytics is a robust cloud analytics platform specifically designed for sellers in the Amazon marketplace, including brand owners, suppliers using Vendor Central, and agencies managing multiple accounts. By consolidating data from Seller Central, Vendor Central, and Amazon Ads, it provides a cohesive overview that spans various Amazon marketplaces. This integration allows users to assess sales data, Amazon fees, operational costs, and profitability for each SKU, while also analyzing the effectiveness of advertising efforts through both campaigns and search terms. Moreover, the platform enables users to monitor orders, manage inventory levels, track stock replenishment rates, ensure listing health, and evaluate customer reviews in conjunction with search-query performance. In addition to these capabilities, Nova offers reporting for Amazon DSP, grants read-only database access for business intelligence tools, and operates a Model Context Protocol (MCP) server to facilitate compatibility with AI tools seeking account insights. Teams leverage this platform to thoroughly analyze and compare marketplace and account performance, thereby uncovering valuable insights into profitability even when considering Amazon's fees and additional expenses like cost of goods, FBM shipping, and VAT. This extensive range of features positions Nova Analytics as an essential tool for anyone aiming to optimize their presence and performance on the Amazon platform while adapting to the ever-changing marketplace landscape.

Media

Media

Integrations Supported

Amazon Seller Central
Amazon
Amazon Simple Queue Service (SQS)
BQool Repricing Central
Google Sheets
Informed.co
Microsoft Teams
RepricerExpress
Slack
Zapier

Integrations Supported

Amazon Seller Central
Amazon Ads
ChatGPT
Claude
Claude for Legal
Gemini
Grok
Microsoft Copilot
Model Context Protocol (MCP)

API Availability

API Availability

Has API

Pricing Information

$19 / month · up to 2,000 orde
30-day free trial — full monitoring from day one, no credit card required.

Starter plan — $19 / month · up to 2,000 orders / month, unlimited ASINs

Pro plan — $49 / month · up to 10,000 orders / month, unlimited ASINs

No ASIN limits — monitoring scales with your order volume, not your catalog size. Cancel anytime. No setup fees. No long-term contracts.
Free Trial Offered?

Pricing Information

$49/account/month
Plans are billed monthly per connected Amazon Seller Central or Vendor Central account. Pricing is based on the higher of average monthly order items or average monthly sales divided by $50. Tier 1 is $49/account/month for up to 1,000 billable-volume units; prices rise by tier to $299/account/month for up to 50,000 units, with custom pricing above that. Volume discounts begin with the sixth connected account. Prices exclude VAT and other applicable taxes. New customers receive a 14-day free trial with no payment method required.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

SentryKit

Date Founded

2004

Company Location

United States

Company Website

sentrykit.com

Company Facts

Organization Name

Nova

Date Founded

2023

Company Location

France

Company Website

novadata.io

Categories and Features

Amazon Seller Tools

Alerts / Notifications
Analytics / Reporting
Trend Analysis

Categories and Features

Amazon Seller Tools

Not specified

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