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What is SentryKit?

SentryKit is the Amazon Seller Intelligence platform — continuous monitoring across every layer of your Amazon catalog, with real-time alerts the moment something shifts. Built for FBA brands and agencies managing anywhere from 1 ASIN to 1,000+ across unlimited seller accounts and marketplaces. 25+ alert types cover the events that actually move revenue: Buy Box Lost, Hijacker Detected, Price Change, Suppressed Listing, Stranded Inventory, Sales Volume Drop, Main Image Change, Negative Review Spike, Best Seller Badge, FBA Fee Change, and more. Critical alerts fire in ~90 seconds with full context — what changed, who caused it, what to do — including seller-profile enrichment on hijackers. Delivered to email, SMS, Slack, Microsoft Teams, webhook, or dashboard, with routing rules per alert, per team member, per client. Pairs with any repricer or AI agent as the intelligence layer underneath. Daily digests, full historical record, every marketplace.

What is SellerUtility?

SellerUtility is a comprehensive operations platform tailored for Amazon and Walmart sellers, integrating multiple functionalities like accounting, repricing, inventory management, shipment processing, sourcing, purchasing, and advertising all within one account. Users can produce profit reports that classify settlements into estimated, actual, or settled categories while also providing a consolidated view of marketplace performance alongside cost, fee, margin, ROI, and TACoS metrics for each SKU. The repricing feature includes strategic templates, as well as minimum and maximum price limits, with routing options based on stock age, sales velocity, and Buy Box ownership, but it does not support automatic price adjustments. Inventory management tools offer insights into Buy Box ownership and available stock days, aid in reordering strategies, and manage shipments for both Amazon FBA and Walmart WFS. The sourcing functionality allows users to compare supplier files from both marketplaces, while the purchasing component takes care of purchase orders, landed costs, and essential customs paperwork. Advertising analytics cover Amazon PPC and Search Query Performance metrics, although users are unable to modify bids and budgets directly. Furthermore, a free Chrome extension provides users with visibility into fees, profits, ROI, and listings on product pages across the marketplaces. It’s crucial to understand that SellerUtility functions autonomously and is not affiliated with the official operations of Amazon or Walmart. In essence, this software is designed to streamline and elevate the selling experience across various platforms, making it an invaluable tool for online sellers looking to optimize their operations.

Media

Media

Integrations Supported

Amazon
Google Sheets
Amazon Seller Central
Amazon Simple Queue Service (SQS)
BQool Repricing Central
Informed.co
Microsoft Teams
RepricerExpress
Slack
Zapier

Integrations Supported

Amazon
Google Sheets
Amazon Ads
Walmart

API Availability

API Availability

Pricing Information

$19 / month · up to 2,000 orde
30-day free trial — full monitoring from day one, no credit card required.

Starter plan — $19 / month · up to 2,000 orders / month, unlimited ASINs

Pro plan — $49 / month · up to 10,000 orders / month, unlimited ASINs

No ASIN limits — monitoring scales with your order volume, not your catalog size. Cancel anytime. No setup fees. No long-term contracts.
Free Trial Offered?

Pricing Information

$14.99/month
Extension: $14.99/month for the first 12 months for the first 100 customers, then $19/month. Reseller: $29/month for one channel, then $39/month. Reseller Combo: $49/month for two channels, then $69/month. Annual billing saves 10%. Optional Repricer: +$19/month for one channel or +$29/month for both. Prices are USD before tax. Paid plans include a 14-day free trial.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

SentryKit

Date Founded

2004

Company Location

United States

Company Website

sentrykit.com

Company Facts

Organization Name

Quite Fair LLC

Date Founded

2021

Company Location

United States

Company Website

www.sellerutility.com

Categories and Features

Amazon Seller Tools

Alerts / Notifications
Analytics / Reporting
Trend Analysis

Categories and Features

Amazon Seller Tools

Not specified

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