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What is Senzing?

Senzing® offers a cutting-edge entity resolution API software that stands out for its affordability, user-friendliness, and powerful data matching and relationship detection features. With this software, you can seamlessly and automatically identify and resolve records concerning individuals, organizations, and their connections in real time as fresh data enters the system. The comprehensive and highly precise insights provided by Senzing can help lower operational costs while simultaneously opening up avenues for new revenue streams. Senzing's libraries are versatile and can be implemented on-site or in cloud environments, tailored to fit your specific architectural and environmental needs. Importantly, all data remains within your own system and is never transmitted to Senzing, Inc. The software requires very little data preparation, eliminating the need for tuning, training, or specialized entity resolution experts. Additionally, a complimentary proof of concept can be executed in approximately six hours on either AWS or bare metal, and you can experiment with the Senzing API for free on up to 100,000 records. This makes it an attractive option for businesses looking to enhance their data management capabilities without significant upfront investment.

What is Kochava?

Established in 2011 as a pioneer among mobile measurement partners (MMPs), Kochava now enables marketers to measure what matters across all devices, channels, and platforms. Leverage advanced multi-touch attribution, next-gen marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and privacy preserving. Gain insights into which cross-channel strategies effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost data aggregation, deep linking, marketing data management, ETL support, ad fraud detection & prevention, and a professional consulting services team. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile, connected TVs, web, gaming platforms, and other connected devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

Media

Media

Integrations Supported

AWS CloudFormation
Elasticsearch
MariaDB
Microsoft Azure
SQLite

Integrations Supported

Android TV
Celtra
FreeWheel Beeswax
Google Ads
Instagram Ads
MSIGHTS
Meta Ads
Tapjoy
Taptica
TikTok Ads
Walmart Connect
Xandr
Yahoo DSP
iHeartRadio
iSpot.tv

API Availability

Has API

API Availability

Has API

Pricing Information

Free evaluation up to 100K records or more on request. Production pricing starts at $37,440 /year for 10M records.
Free Version

Pricing Information

FREE
Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less.

Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU).
Free Version
Free Trial Offered?

Supported Platforms

On-Prem
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Senzing

Date Founded

2016

Company Location

United States

Company Website

senzing.com

Company Facts

Organization Name

Kochava

Date Founded

2011

Company Location

United States

Company Website

www.kochava.com

Categories and Features

AML

Case Management
Identity Verification
Investigation Management
PEP Screening
Risk Assessment
SARs
Transaction Monitoring
Watch List

Customer Data Platforms (CDP)

Data Integration
Data Matching
GDPR Compliance

Data Analysis

Data Discovery

Data Deduplication

Not specified

Data Fabric

Data Analytics

Data Matching

Not specified

Identity Resolution

Not specified

Master Data Management

Data Source Integrations
Match & Merge
Relationship Mapping

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Multivariate Testing
Split Testing

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Risk Assessment

Consent Management Platforms

CCPA Compliance
GDPR Compliance

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Analysis

Data Visualization
High Volume Processing
Predictive Analytics
Statistical Modeling

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Security

GDPR Compliance

Consent Management

Identity Resolution

Not specified

Link Management Tools

Campaign Management
Channel Attribution
Link Analytics
Partner Management
Retargeting
URL Shortener

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Segmentation
Website Visitor Tracking

Marketing Planning

Media Planning
Predictive Analytics
Spend Management

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Text Messaging

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Geo Targeting
Mobile Notifications
Notification Scheduling

Social Media Marketing

Conversion Tracking
Customer Targeting

Subscription Management

Revenue Recognition
Revenue Recovery Tools
Self Service Portal
Usage Tracking/Analytics

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Pageview Tracking
Referral Source Tracking
User Interaction Tracking

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