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What is Setupad?

Setupad collaborates with over 500 publishers to boost their advertising revenues using sophisticated programmatic advertising techniques. By providing publishers with innovative tools and technology, Setupad enables them to enhance performance, ensure transparency, and integrate all their demand sources utilizing Prebid technology. Additionally, the platform grants publishers the autonomy and flexibility required for effective website monetization, allowing them to opt for either managed services or self-service solutions based on their preferences. This approach empowers publishers to maximize their revenue potential while maintaining control over their advertising strategies.

What is FreeWheel Beeswax?

Beeswax stands out as a premier purchasing platform that boasts an intuitive user interface and efficient workflows, while also providing exclusive access to valuable data and a thoughtfully curated omnichannel inventory. Built on the principles of transparency, personalization, and user empowerment, Beeswax enables users to effectively harness and implement high-quality programmatic solutions. The platform’s detailed log-level insights empower users to maximize their programmatic analytics fully. You have the ability to control your bidding strategy, ensuring a balance between cost-effectiveness and optimal campaign timing. Moreover, the platform offers standard algorithms that are commonly found in traditional demand-side platforms (DSPs). Its interface includes bid modifiers that facilitate rapid and efficient adjustments through a single variable. Additionally, there are bid models available that are crafted for multivariate optimization, often based on insights obtained from log-level data. Users can apply various strategies to optimize specific key performance indicators (KPIs) that align with the unique goals of their campaigns. By avoiding the obscure "black box" model, Beeswax promotes transparent optimization rooted in real-time campaign performance, enabling you to refine both your campaigns and reporting techniques to achieve your goals more effectively. This high degree of customization ensures that every element of your advertising initiatives is tightly aligned with your desired results, fostering a more successful advertising experience overall. As a result, users can feel confident in their ability to navigate the complexities of programmatic advertising with clarity and precision.

Media

Media

Integrations Supported

Google Ad Manager

Integrations Supported

Google Ad Manager
Adobe Advertising Cloud
Beachfront
Connatix
FreeWheel SupplySuite
InMobi
LiveRamp
Octane11
OpenX
PubMatic
PulsePoint
RhythmOne
Scibids
Sharethrough
Singular
Synacor Start
Telaria
TransUnion Collections Management

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Setupad

Date Founded

2015

Company Location

Latvia

Company Website

setupad.com

Company Facts

Organization Name

FreeWheel

Company Location

Netherlands

Company Website

www.freewheel.com/beeswax

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Mobile Ad Serving
Native Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Display Advertising

Not specified

Categories and Features

Advertising

Not specified

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