Sharebee vs. Employee Advocacy by Sprout Social

Sharebee is a platform designed to help organizations run Employee Advocacy, Customer Advocacy, and Social Selling programs. We believe that the best brand ambassadors are sitting right next to you at work. With Sharebee, you can connect with customers, job candidates, and business partners in a genuine, scalable way. The platform helps employees build confidence on social media and encourages them to share stories about their work, achievements, and passions. Key features: • Content Hub – a collection of ready-made posts tailored to your company’s communication style and prepared for ambassadors to share easily. • Independent Publishing – a built-in creator tool that allows users to write, schedule, and publish content in their own voice. • Comprehensive Analytics – monitor results across the entire organization, selected teams, or individual employees. Track reach, engagement, top-performing content, and advertising value equivalent (AVE). • Gamification System – motivate ambassadors with points, rankings, and rewards based on their activity and impact. • Mobile Application – manage your advocacy program and publish content anytime, anywhere. • mAIa AI Assistant – generate ideas and create engaging content faster when time or inspiration is limited. Benefits for your organization: • Authentic Communication – transform employees into trusted brand advocates. People are more likely to engage with stories shared by individuals than with corporate messages. • Higher Engagement – advocacy programs strengthen employee commitment, loyalty, and involvement. • Greater Reach – amplify your message through employees' personal networks. Content shared by individuals can achieve up to eight times more reach than posts published on company profiles. • Stronger Employer Brand – let employees showcase the company culture and tell the stories that attract future talent.

Sprout Social’s Employee Advocacy platform enables organizations to amplify their social media presence by empowering employees to share branded content quickly and confidently, all while maintaining compliance with pre-approved messaging. This tool helps companies increase organic reach and brand awareness significantly, saving considerable advertising costs by harnessing earned media value generated through employee networks. Employees can share content effortlessly across major social platforms such as LinkedIn, X (formerly Twitter), Facebook, and Instagram using intuitive desktop and mobile applications. The platform allows organizations to draft message ideas, send targeted communications via newsletters or integrated workspaces like Microsoft Teams and Slack, and enable employees to explore relevant topics in their preferred languages. Gamification features boost engagement by rewarding participation, making advocacy fun and motivating. Employers gain access to detailed analytics that track shares, reach, earned media value, and connections to leads, web traffic, and event sign-ups, proving the ROI of advocacy efforts. Sprout Social supports flexible workflows and multilingual capabilities, accommodating the needs of global organizations. Backed by industry studies, the platform demonstrates how brand consistency through employee advocacy can increase revenue and talent pipeline growth. It is an essential solution for companies looking to turn their workforce into authentic brand ambassadors who can drive marketing impact organically. Overall, Sprout Social’s Employee Advocacy bridges the gap between internal communications and external brand promotion effectively and securely.