Shift Industry vs. DealerRock

As a business proudly owned by veterans and employing over 70% veterans, we are led by former Navy SEALS and honor our commitment to service as an Official Partner of the Navy SEAL Foundation and an Executive Sponsor of the SEAL Legacy Foundation. Trident 1 stands out as a leading point of sale solution tailored for gun retailers, providing essential tools for managing retail operations, processing payments, and fostering customer relationships. Recognized as the top provider of the first comprehensive FFL software specifically designed for the firearms retail sector, Trident 1 integrates all necessary systems into one streamlined solution, ultimately saving you both time and money. By simplifying your operations, Trident 1 allows you to concentrate on meeting your customers' needs effectively. Accessible from any device and location, this cloud-based software offers flexibility that modern retailers require. Our expertise spans retail sales, range management, compliance, industry-leading integrations, secure payment processing, and exceptional customer service, all delivered from the United States. In our dedication to excellence, we continuously seek to enhance the user experience and adapt to industry changes.

Bravo Store Systems — Built by Pawnbrokers, for Pawnbrokers With roots spanning five generations of pawnbroking, Bravo Store Systems builds software that powers the modern pawn business—fast, compliant, and connected. Created by pawnbrokers who know the realities of the counter, Bravo is more than a point-of-sale—it’s a platform designed to simplify work, protect profits, and keep every transaction audit-ready. Thousands of pawn and FFL operators trust Bravo every day to manage loans, buys, sales, and compliance with unmatched accuracy. The system unites everything—counter operations, eCommerce, reporting, and customer engagement—into one seamless experience. Key Advantages: • Predictive Pricing Estimator: Consistent, data-backed valuations that protect margins and reduce debate at the counter. • Task Manager: Replaces endless reports with role-based tasks that save 15–20 hours a week while ensuring nothing is missed.* • Compliance Confidence: e4473 validation at save, instant A&D posting, and digital retention—making your store audit-ready 24/7. • MobilePawn App: Customers can renew, make payments, and shop online anytime—keeping your store connected beyond the counter. • Pickup-First eCommerce: List once, sell in-store—driving visibility without losing foot traffic. Bravo helps you spend less time managing software and more time serving customers, growing revenue, and protecting your FFL and pawn license with confidence. From single-store independents to multi-store enterprises, Bravo delivers the ROI, reliability, and innovation today’s pawnbrokers need to stay ahead. Bravo Store Systems — Run faster. Lend smarter. Stay audit-ready 24/7.

Bravo Store Systems — The All-in-One Firearms POS for Retail, Ranges, and eCommerce Bravo Store Systems provides a complete, audit-ready POS that unites firearm retail, range operations, compliance, and online sales in one platform. Trusted by more than 1,200+ FFLs nationwide, Bravo helps gun stores and ranges work faster, stay compliant, and grow across every channel. Unlike systems that piece together multiple vendors, Bravo’s connected design handles every aspect of operations—sales, transfers, ATF compliance, range scheduling, and eCommerce—with total accuracy and real-time visibility. Every 4473 is validated at entry, A&D bound book updates instantly, and audit exports are ready in clicks, keeping you inspection-ready 24/7. What sets Bravo apart: • Compliance Confidence: e4473 with digital retention to spec, automatic Form 3310.4 detection, and 8300 cash triggers built in. • Integrated eCommerce: Publish your inventory directly to UsedGuns.com and Guns.com with one click. Listings stay in sync automatically—prices, photos, serials, and availability—driving online visibility without sacrificing in-store traffic. • Distributor Integrations: RSR, Davidson’s, Lipsey’s, and Sports South catalogs tie directly into purchasing and replenishment. • Range Management: Handle waivers, lane assignments, memberships, and classes from one intuitive dashboard. • Operational ROI: Task Manager replaces report-chasing with role-based prompts, saving up to 15–20 hours per week. With Bravo, every transaction, form, and listing works together—no duplicate data entry, no bolt-ons, no lost hours. From the counter to the range to your online store, Bravo automates the complex so you can focus on customers, safety, and growth. Bravo Store Systems — Audit-Ready Firearms POS with Built-In eCommerce.

Since its inception in 2010, FastBound has successfully handled over one billion transactions through its Electronic A&D and Electronic 4473 FFL software, serving countless Federal Firearms Licensees (FFLs). Rather than diversifying into many areas, FastBound has honed its focus on becoming a leader in firearms compliance software. The company's deep expertise and attentive customer support are key factors that lead software companies to prefer FastBound over any other provider for their firearms compliance needs. FastBound boasts a powerful API that integrates seamlessly with an expanding array of point of sale (POS), enterprise resource planning (ERP), and various other software solutions. Additionally, it offers a compliance guarantee backed by legal expertise, ensuring peace of mind for its users. Proudly developed and supported entirely within the United States, FastBound continues to set the standard for excellence in its niche market. The commitment to quality and customer satisfaction further reinforces its reputation as a trusted partner in the firearms industry.

Shift serves as your ultimate power browser, uniquely designed to consolidate all your applications into a single, elegant interface. With the ability to connect various email accounts and effortlessly manage your applications within one robust window, Shift enhances your online experience. By installing Shift, you can streamline your digital activities and gain access to thousands of apps without needing to navigate away from your browser. If you’re exhausted from managing numerous apps, countless tabs, and multiple accounts, Shift simplifies the process significantly, making online navigation a breeze. Experience the ease of organization and efficiency as you elevate your browsing experience with Shift.

Kukui's comprehensive success platform stands as a robust integrated marketing software tailored for automotive businesses, empowering them to enhance their brand and reach new levels of achievement. With features that facilitate conversion rate optimization and point-of-sale integration, Kukui also offers essential tools for email marketing, customer retention, and revenue analytics, making it an indispensable resource for growth. By leveraging these capabilities, businesses can refine their marketing strategies and better connect with their audience.

Frontegg is a comprehensive Customer Identity and Access Management (CIAM) platform built for the unique needs of SaaS companies. It eliminates the complexity of authentication, authorization, and user access by giving engineering teams a fast and reliable way to deploy advanced identity features, while also enabling non-technical teams to manage identity without constant developer involvement. For developers, Frontegg provides a low-code integration experience that gets identity up and running in days rather than months. Its SDKs and APIs support popular frameworks and languages, including React, Node.js, and Python, making it easy to embed features like single sign-on (SSO), multi-factor authentication (MFA), passwordless login, and role-based access control (RBAC). Developers can also handle complex SaaS requirements such as multi-tenancy, hierarchical user structures, entitlements, and subscription management with ready-to-use capabilities, avoiding the need to build these features from scratch. Once integrated, Frontegg gives non-technical stakeholders control through a secure, intuitive admin portal. Product teams can manage feature entitlements and experiment with configurations. Infosec teams can enforce compliance policies, manage MFA requirements, and monitor security dashboards. Customer Success can fulfill requests like adding users or connecting an SSO provider instantly, without waiting on engineering. This distribution of ownership reduces bottlenecks and accelerates how fast companies can respond to their customers. Security is at the core of Frontegg. The platform stays aligned with the latest identity standards such as OAuth2, SAML, and OpenID Connect. It provides built-in audit logs, real-time monitoring, and policy enforcement to help organizations meet compliance requirements. By removing the burden of ongoing identity maintenance from developers, Frontegg ensures applications remain secure without slowing down innovation.

Cloudflare serves as the backbone of your infrastructure, applications, teams, and software ecosystem. It offers protection and guarantees the security and reliability of your external-facing assets, including websites, APIs, applications, and various web services. Additionally, Cloudflare secures your internal resources, encompassing applications within firewalls, teams, and devices, thereby ensuring comprehensive protection. This platform also facilitates the development of applications that can scale globally. The reliability, security, and performance of your websites, APIs, and other channels are crucial for engaging effectively with customers and suppliers in an increasingly digital world. As such, Cloudflare for Infrastructure presents an all-encompassing solution for anything connected to the Internet. Your internal teams can confidently depend on applications and devices behind the firewall to enhance their workflows. As remote work continues to surge, the pressure on many organizations' VPNs and hardware solutions is becoming more pronounced, necessitating robust and reliable solutions to manage these demands.

JS7 JobScheduler is an open-source workload automation platform engineered for both high performance and durability. It adheres to cutting-edge security protocols, enabling limitless capacity for executing jobs and workflows in parallel. Additionally, JS7 facilitates cross-platform job execution and managed file transfers while supporting intricate dependencies without requiring any programming skills. The JS7 REST-API streamlines automation for inventory management and job oversight, enhancing operational efficiency. Capable of managing thousands of agents simultaneously across diverse platforms, JS7 truly excels in its versatility. Platforms supported by JS7 range from cloud environments like Docker®, OpenShift®, and Kubernetes® to traditional on-premises setups, accommodating systems such as Windows®, Linux®, AIX®, Solaris®, and macOS®. Moreover, it seamlessly integrates hybrid cloud and on-premises functionalities, making it adaptable to various organizational needs. The user interface of JS7 features a contemporary GUI that embraces a no-code methodology for managing inventory, monitoring, and controlling operations through web browsers. It provides near-real-time updates, ensuring immediate visibility into status changes and job log outputs. With multi-client support and role-based access management, users can confidently navigate the system, which also includes OIDC authentication and LDAP integration for enhanced security. In terms of high availability, JS7 guarantees redundancy and resilience through its asynchronous architecture and self-managing agents, while the clustering of all JS7 products enables automatic failover and manual switch-over capabilities, ensuring uninterrupted service. This comprehensive approach positions JS7 as a robust solution for organizations seeking dependable workload automation.

Connecteam is a comprehensive mobile application tailored for employees who work outside of traditional desk environments. It offers essential tools for overseeing and coordinating field staff, featuring options for communication, workflow management, scheduling, and time tracking. With just a few simple clicks, you can unify your mobile workforce. The desktop Launchpad enables seamless collaboration, operational management, skill development, and employee engagement monitoring. In no time, you can design a fully-branded mobile app for your organization, incorporating elements like safety checklists, orientation programs, product catalogs, and shift management features. Additionally, you have the flexibility to personalize the app's functionalities to meet your specific requirements. You can also analyze team interactions with company resources, allowing you to identify areas for improvement and enhance efficiency. Connecteam empowers both managers and employees to streamline their processes, enabling a greater focus on growth. The platform supports various integrations, including Google Calendar, Gusto, QuickBooks Payroll, Xero, and more, ensuring a seamless experience for users. Ultimately, this all-in-one solution is designed to enhance productivity and engagement among non-desk employees.