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What is Shoelace?

Shoelace enables fast-growing brands to excel in Customer Journey Marketing by providing advertisements that enhance sales and foster customer satisfaction. With our team of specialists at your service, you can refine your advertising techniques, gain in-depth understanding of your marketing campaigns and audience, and engage your customers through Journey Marketing. Furthermore, our marketers' manual offers effective retention strategies specifically designed for DTC brands. As a business owner, it's essential to traverse multiple platforms while possessing in-depth knowledge of paid search, social media ads, email outreach, SMS initiatives, influencer collaborations, website enhancement, creative development, attribution models, and data analysis, all while overseeing your primary operations. Unlike conventional agencies, we see ourselves as your committed growth partner, fueled by a devotion to growth and a focus on data-driven strategies. Our methodology is rooted in pragmatism and seasoned knowledge, acknowledging that achieving sustainable growth demands both time and experimentation. While we may not suit those who desire quick outcomes, if your ambition is to build enduring and scalable growth, we are prepared to work in partnership with you. By joining forces, we can untangle the intricacies of marketing and propel your brand to new heights of success, ensuring that your vision is realized over the long term.

What is JourneyTrack?

Enhance the efficiency of journey management to conserve crucial time while facilitating data-informed decisions that boost customer loyalty and increase revenue. Organize team workshops that seamlessly convert concepts into implementable journeys with a simple click. You can either use our pre-made templates or create custom journeys, while our DEI tool, integrated with persona insights, helps to detect any biases that may affect these experiences. Make well-informed decisions that resonate with customer desires and align with your business goals. Enrich your journey development by integrating all pertinent research findings, strategic recommendations, and performance analytics. Engage in real-time collaboration with your team, offering contextual feedback throughout the project lifecycle. All your insights and data are readily available through a centralized hub, complete with robust search features that enhance efficiency and user experience. By leveraging these tools, you can consistently refine and elevate your strategies, cultivating a culture of innovation and adaptability within your organization, ultimately leading to improved outcomes for both your team and your customers.

Media

Media

Integrations Supported

Klaviyo
Mailchimp
Shopify
Sign In Scheduling
Yotpo

Integrations Supported

Klaviyo
Mailchimp
Shopify
Sign In Scheduling
Yotpo

API Availability

Has API

API Availability

Has API

Pricing Information

$249 per month
Free Trial Offered?
Free Version

Pricing Information

$2,000 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Shoelace

Date Founded

2015

Company Location

Canada

Company Website

shoelace.com

Company Facts

Organization Name

JourneyTrack

Date Founded

2021

Company Location

United States

Company Website

www.journeytrack.io

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

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