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What is Shoelace?

Shoelace enables fast-growing brands to excel in Customer Journey Marketing by providing advertisements that enhance sales and foster customer satisfaction. With our team of specialists at your service, you can refine your advertising techniques, gain in-depth understanding of your marketing campaigns and audience, and engage your customers through Journey Marketing. Furthermore, our marketers' manual offers effective retention strategies specifically designed for DTC brands. As a business owner, it's essential to traverse multiple platforms while possessing in-depth knowledge of paid search, social media ads, email outreach, SMS initiatives, influencer collaborations, website enhancement, creative development, attribution models, and data analysis, all while overseeing your primary operations. Unlike conventional agencies, we see ourselves as your committed growth partner, fueled by a devotion to growth and a focus on data-driven strategies. Our methodology is rooted in pragmatism and seasoned knowledge, acknowledging that achieving sustainable growth demands both time and experimentation. While we may not suit those who desire quick outcomes, if your ambition is to build enduring and scalable growth, we are prepared to work in partnership with you. By joining forces, we can untangle the intricacies of marketing and propel your brand to new heights of success, ensuring that your vision is realized over the long term.

What is Ortto?

Integrate your data effectively, categorize your audience, deliver smooth experiences, and easily monitor your performance. The use of no-code integrations enables you to consolidate data from various sectors like finance, marketing, sales, support, and product into a unified customer profile. This consolidation highlights the actions that hold the greatest significance for your business. Audience segmentation is an invaluable strategy that empowers you to reach targeted groups based on a mix of demographic, firmographic, behavioral, and transactional data. Crafting the right message for the appropriate individual at the ideal moment is crucial. Delivering hyper-personalized omnichannel experiences that resonate with your audience throughout the entire customer journey offers a unique opportunity for engagement. Intelligent automation can create interactions that feel genuinely human, enhancing the overall experience. Data should simplify decision-making rather than complicate it. With the aid of visual analytics and insightful reports, your entire team can engage in data-driven decisions, while tailored dashboards ensure you remain focused on your objectives. Ultimately, embracing a data-centric approach is essential for fostering growth and enhancing customer relationships.

Media

Media

Integrations Supported

Mailchimp
Shopify
BitBlox
CaliberMind
Causal
Evidence
Facebook
Gleam
Gravity Forms
HubSpot Customer Platform
Klaviyo
Lob
Make
Nanacast
QuickEmailVerification
Retention.com
Squarespace
Stackpile
UpViral
involve.me

Integrations Supported

Mailchimp
Shopify
BitBlox
CaliberMind
Causal
Evidence
Facebook
Gleam
Gravity Forms
HubSpot Customer Platform
Klaviyo
Lob
Make
Nanacast
QuickEmailVerification
Retention.com
Squarespace
Stackpile
UpViral
involve.me

API Availability

Has API

API Availability

Has API

Pricing Information

$249 per month
Free Trial Offered?
Free Version

Pricing Information

$199 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Shoelace

Date Founded

2015

Company Location

Canada

Company Website

shoelace.com

Company Facts

Organization Name

Ortto

Date Founded

2015

Company Location

Australia

Company Website

ortto.com

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Conversational Marketing

Appointment Scheduling
Audience Segmentation
Chatbot
Email Automation
Group Messaging
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication
Product Recommendations
Video Chat

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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