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What is Shoelace?

Shoelace enables fast-growing brands to excel in Customer Journey Marketing by providing advertisements that enhance sales and foster customer satisfaction. With our team of specialists at your service, you can refine your advertising techniques, gain in-depth understanding of your marketing campaigns and audience, and engage your customers through Journey Marketing. Furthermore, our marketers' manual offers effective retention strategies specifically designed for DTC brands. As a business owner, it's essential to traverse multiple platforms while possessing in-depth knowledge of paid search, social media ads, email outreach, SMS initiatives, influencer collaborations, website enhancement, creative development, attribution models, and data analysis, all while overseeing your primary operations. Unlike conventional agencies, we see ourselves as your committed growth partner, fueled by a devotion to growth and a focus on data-driven strategies. Our methodology is rooted in pragmatism and seasoned knowledge, acknowledging that achieving sustainable growth demands both time and experimentation. While we may not suit those who desire quick outcomes, if your ambition is to build enduring and scalable growth, we are prepared to work in partnership with you. By joining forces, we can untangle the intricacies of marketing and propel your brand to new heights of success, ensuring that your vision is realized over the long term.

What is Ortto?

Integrate your data effectively, categorize your audience, deliver smooth experiences, and easily monitor your performance. The use of no-code integrations enables you to consolidate data from various sectors like finance, marketing, sales, support, and product into a unified customer profile. This consolidation highlights the actions that hold the greatest significance for your business. Audience segmentation is an invaluable strategy that empowers you to reach targeted groups based on a mix of demographic, firmographic, behavioral, and transactional data. Crafting the right message for the appropriate individual at the ideal moment is crucial. Delivering hyper-personalized omnichannel experiences that resonate with your audience throughout the entire customer journey offers a unique opportunity for engagement. Intelligent automation can create interactions that feel genuinely human, enhancing the overall experience. Data should simplify decision-making rather than complicate it. With the aid of visual analytics and insightful reports, your entire team can engage in data-driven decisions, while tailored dashboards ensure you remain focused on your objectives. Ultimately, embracing a data-centric approach is essential for fostering growth and enhancing customer relationships.

Media

Media

Integrations Supported

Mailchimp
Shopify

Integrations Supported

Mailchimp
Shopify
APIANT
BigCommerce
BitBlox
Connectio.io
Evidence
Infinite Connect
LeadsBridge
Make
NeverBounce
Optingun
Pipedrive
Raklet
Rekomi
SaveMyLeads
Tall Bob
WP Fusion
WooCommerce
Zapier

API Availability

API Availability

Has API

Pricing Information

$249 per month

Pricing Information

$199 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Shoelace

Date Founded

2015

Company Location

Canada

Company Website

shoelace.com

Company Facts

Organization Name

Ortto

Date Founded

2015

Company Location

Australia

Company Website

ortto.com

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking

AI Marketing

Not specified

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Conversational Marketing

Appointment Scheduling
Audience Segmentation
Email Automation
Group Messaging
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication

Customer Data Platforms (CDP)

Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
GDPR Compliance

Customer Journey Mapping Tools

Action Management
Behavioral Analytics
Customer Profiles
Templates

Demand Generation

Not specified

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

Not specified

Lead Capture

Dashboard
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Website Visitor Tracking

Mobile Marketing

Contextual Targeting
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Text Messaging

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Social Media Retargeting

Sales Enablement

Collaboration
Contact Management
Content Management
Goals / Quota Management
Lead Management
Territory Management

SMS Marketing

Artificial Intelligence
Reporting/Analytics

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