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What is Shoelace?

Shoelace enables fast-growing brands to excel in Customer Journey Marketing by providing advertisements that enhance sales and foster customer satisfaction. With our team of specialists at your service, you can refine your advertising techniques, gain in-depth understanding of your marketing campaigns and audience, and engage your customers through Journey Marketing. Furthermore, our marketers' manual offers effective retention strategies specifically designed for DTC brands. As a business owner, it's essential to traverse multiple platforms while possessing in-depth knowledge of paid search, social media ads, email outreach, SMS initiatives, influencer collaborations, website enhancement, creative development, attribution models, and data analysis, all while overseeing your primary operations. Unlike conventional agencies, we see ourselves as your committed growth partner, fueled by a devotion to growth and a focus on data-driven strategies. Our methodology is rooted in pragmatism and seasoned knowledge, acknowledging that achieving sustainable growth demands both time and experimentation. While we may not suit those who desire quick outcomes, if your ambition is to build enduring and scalable growth, we are prepared to work in partnership with you. By joining forces, we can untangle the intricacies of marketing and propel your brand to new heights of success, ensuring that your vision is realized over the long term.

What is Retargetify?

Create effective links that transform visitors into paying customers by utilizing advanced customer tracking data alongside trustworthy branding that naturally inspires confidence. Gain a deeper understanding of your audience and assess the effectiveness of your links through thorough performance evaluations. Boost your retargeting strategies by adding tracking pixels to your links, allowing for customized redirection based on criteria such as geographical location, device type, or language preferences. Launch time-sensitive marketing campaigns or impose click limits to generate a sense of urgency among potential customers. Secure your links against unauthorized use by enabling password protection options. Personalize your links by using custom domains and unique aliases, offering a distinctive flair. When users encounter branded links, their likelihood of recognizing and trusting your brand increases, resulting in improved click-through rates. Explore detailed audience metrics with our robust analytics, which provide insights into link performance while maintaining compliance with GDPR, CCPA, and PECR regulations. By using your own domains for branding your links, you could see an impressive rise in click-through rates of up to 35%, paving the way for enhanced engagement and increased sales. In today’s competitive digital environment, cultivating a strong and recognizable online identity is crucial for attracting and keeping customers, ensuring your brand stands out amidst the noise. Ultimately, investing in link branding and tracking strategies can significantly elevate your marketing efforts, leading to sustainable growth.

Media

Media

Integrations Supported

Facebook
Google Ads
Google Analytics
Google Tag Manager
JitBlox
Klaviyo
LinkedIn
Mailchimp
Microsoft 365
Pinterest
Quora
Shopify
Sign In Scheduling
X (Twitter)
Yotpo
Zapier

Integrations Supported

Facebook
Google Ads
Google Analytics
Google Tag Manager
JitBlox
Klaviyo
LinkedIn
Mailchimp
Microsoft 365
Pinterest
Quora
Shopify
Sign In Scheduling
X (Twitter)
Yotpo
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$249 per month
Free Trial Offered?
Free Version

Pricing Information

$29 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Shoelace

Date Founded

2015

Company Location

Canada

Company Website

shoelace.com

Company Facts

Organization Name

Retargetify

Company Location

United States

Company Website

pages.getretargetify.com

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

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