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Intertrust ExpresssPlay

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What is Sidenty?

Sidenty is a digital identity protection and intellectual property enforcement company dedicated to helping clients protect their personal information, content, and reputation online. The company offers a range of services that include leaked content removal, copyright protection, deepfake removal, identity safeguarding, and intellectual property enforcement. Sidenty works with legal experts and advisors to help clients address unauthorized content distribution, privacy breaches, and copyright violations across the internet. Its services are designed to support creators, public figures, businesses, and individuals who need assistance removing content that has been shared without permission. The company manually investigates each case to identify risks, locate unauthorized materials, and develop a customized removal strategy. Sidenty assists with the removal of leaked photos, videos, and other digital assets from websites, social media networks, messaging platforms, and content-sharing services. The company also addresses emerging threats such as AI-generated deepfakes that can impersonate individuals or misrepresent their likeness. By combining legal knowledge with digital enforcement efforts, Sidenty helps clients protect both their privacy and intellectual property rights. Its personalized approach focuses on restoring control over online content while reducing potential damage to professional and personal reputations. Clients benefit from tailored support throughout the takedown process, helping them navigate complex online challenges more effectively. Through comprehensive content protection, reputation management, and digital rights enforcement services, Sidenty helps safeguard identities and creative assets in an increasingly connected online environment.

What is Intertrust ExpresssPlay?

Content protection and anti-piracy services play a crucial role in preserving the integrity of premium and high-value OTT streaming as well as broadcast delivery. This involves a cloud-based multi-DRM service tailored to safeguard content and enable media monetization for video streamers and content distributors alike. Moreover, a cloud-driven security solution for broadcast television facilitates direct transmission to smart TVs, eliminating the necessity for set-top boxes or conditional access modules, which in turn reduces both capital and operational costs. In addition, robust anti-piracy strategies are vital and should include digital fingerprinting, forensic watermarking, web monitoring, and support for piracy takedowns. The growth of streaming services has increasingly integrated into pay-TV business models, unfortunately coinciding with a rise in online piracy incidents. Addressing this concerning trend requires a modern and innovative approach that goes beyond outdated security measures designed for older broadcasting and streaming techniques. To meet the demand for effective content protection in today’s rapidly evolving landscape, Intertrust has developed the ExpressPlay Media Security Suite, which features a cloud-centric multi-DRM service, comprehensive anti-piracy solutions, forensic watermarking, and other protective capabilities, ensuring that content remains secure and monetizable against emerging threats. This comprehensive suite is tailored to adapt to the swiftly changing digital environment, reinforcing the dedication to safeguarding both creators and distributors. As the landscape continues to shift, it remains imperative to stay ahead of potential risks and challenges.