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What is Sightly?

We leverage the strengths of data science, sophisticated predictive algorithms, and the expertise of industry veterans to improve your results and quickly align your Brand Mentalityâ„¢ with upcoming challenges. Our cutting-edge and adaptable approach to media planning, purchasing, and optimization encompasses a wide range of platforms, including YouTube, TikTok, Connected TV & OTT, Live Streaming video, as well as all premium publishers and networks. As audience behaviors shift unpredictably in response to fast-changing environments, our comprehensive analytics, paired with extensive data access through initiatives like the YouTube Measurement Program and other valuable resources, empower us to adjust your messaging in line with evolving trends and your unique objectives. Moreover, our innovative GoodNews Algorithm and TrendGuardâ„¢ technologies are crafted to identify and even foresee cultural shifts, guaranteeing that your brand stays aligned with the times. The Outcome Intelligence platform offered by Sightly brings together a full array of software and services that we employ to efficiently plan, execute, and enhance your results, ensuring you remain ahead of the competition. By utilizing our deep knowledge and advanced tools, we not only help you navigate changes but also enable you to flourish in the face of them, making your brand resilient and future-ready.

What is Kantar Marketplace?

Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.

Media

Media

Integrations Supported

Acxiom InfoBase
Google Cloud Platform
Google Marketing Platform
OMI

Integrations Supported

Acxiom InfoBase
Google Cloud Platform
Google Marketing Platform
OMI

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sightly

Date Founded

2013

Company Location

United States

Company Website

www.sightly.com

Company Facts

Organization Name

Kantar

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/marketplace

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

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