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What is Silverpush?
Silverpush specializes in advertising technology that harnesses the power of artificial intelligence. This innovative approach enables major global brands to engage with and gain insights into their customers more effectively than ever. Their MIRRORS platform, which utilizes advanced deep learning and computer vision techniques, allows brands to identify their most pertinent audiences by strategically placing video ads in a safe and controlled environment. Additionally, Parallels serves as a dynamic marketing platform that fosters connections between brands and consumers during various real-life moments, enhancing the overall marketing experience. Together, these platforms revolutionize how advertising interacts with audiences.
What is DoubleVerify?
For media quality and performance data to provide real value, it must be current, comprehensible, and capable of generating actionable insights. Media planners and traders need the ability to quickly assess the effectiveness of their campaigns, address any issues that arise, and fine-tune their advertising approaches. DV's sophisticated dashboard and reporting system facilitate this by offering insights and controls that enhance outcomes. The DV Pinnacle® platform functions as an all-encompassing service and analytics center. By utilizing DV Pinnacle®, advertisers can easily access quality and performance metrics across multiple devices and buying platforms, including social media, which aids in converting insights into actionable strategies. Furthermore, DV presents its distinctive Authentic Ad™ metric, which sheds light on the advertisements viewed by genuine individuals within a secure brand context and specified geographic areas, thereby setting a clear benchmark for quality in all campaigns. Creating your profile on DV Pinnacle® is a simple and intuitive task. The user-friendly dashboards provide a straightforward glimpse into crucial quality and performance metrics, while comprehensive reporting enables ongoing evaluation and improvement of advertising initiatives. This combination of features not only empowers advertisers to meet their campaign goals reliably but also fosters a culture of continuous enhancement in their marketing strategies. Ultimately, leveraging these tools equips advertisers with the confidence needed to navigate the dynamic landscape of media advertising effectively.
Integrations Supported
DV Publisher Suite
Innovid
MSIGHTS
Onehouse
Placements.io
Smoot AI
Supermetrics
TrueTargeting
Integrations Supported
DV Publisher Suite
Innovid
MSIGHTS
Onehouse
Placements.io
Smoot AI
Supermetrics
TrueTargeting
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Silverpush
Date Founded
2012
Company Location
Singapore
Company Website
www.silverpush.co
Company Facts
Organization Name
DoubleVerify
Date Founded
2008
Company Location
United States
Company Website
doubleverify.com/capabilities-measurement-analytics/
Categories and Features
Categories and Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics