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What is Simple Asset Manager?
Simple Asset Manager is a digital asset management (DAM) platform built by Simple Marketing Solutions (simple.io) for brand and marketing teams in mid-to-enterprise organisations and regulated industries.
The problem it solves: marketing teams and agencies waste significant time searching for assets across shared drives, email threads and disconnected storage systems. Duplicate asset purchases, unlicensed content appearing in market and the inability to enforce brand consistency across distributed teams and agency networks are the operational and compliance costs of unmanaged digital asset libraries.
Simple Asset Manager provides a centralised, AI-searchable library for all digital assets — images, videos, documents, brand guidelines, templates and campaign files.
• AI-powered auto-tagging and OCR search mean teams find assets by content and context, not just filename — reducing retrieval from minutes to seconds.
• Version control ensures only the latest approved assets are distributed to teams, agencies and partners.
• Usage rights controls and licence expiry dates automatically withdraw assets when permissions lapse — removing the compliance risk of unlicensed assets appearing in market.
• Multi-tier approval workflows, mandatory compliance checklists and automatic audit trail recording ensure only reviewed, compliant assets enter the library. Role-based permissions control access across internal teams, agencies and partners — so the right assets reach the right people without opening the entire library.
Simple Asset Manager can be used as a fully standalone DAM or connected with Simple Admation, where assets approved through Admation's marketing workflow publish directly into the Asset Manager library — creating a continuous chain from campaign production to approved asset storage and distribution.
Sold by Simple Marketing Solutions (simple.io).
What is Aetopia?
Why Choose Aetopia?
Secure - We prioritize the safety of digital assets with comprehensive audit trails, real-time backups, and fixity checks, ensuring optimal data protection. Our certifications, including ISO 27001:2013 and Cyber Essentials Plus, guarantee that your information is managed securely.
Flexible - The Aetopia platform is designed to be highly adaptable, meeting the needs of both large and small projects. We believe that flexible software solutions should be accessible to all, which is why we offer versatility regardless of a project’s budget.
Feature-rich - Our platform boasts a wide array of innovative features that cater to even the most demanding project specifications. This includes customizable upload options, unlimited scaling potential, user-friendly deployable lightboxes for sharing, and integrated reporting dashboards to facilitate efficient management.
Full support - You won’t encounter complicated account management systems here. From our initial discussion through to the completion of your project, you will receive dedicated assistance from our team of specialized DAM experts.
Proven at scale - We have a track record of successful collaborations with major organizations, such as the BBC, V&A Museum, Northumbria Police, Highways England, HS2, and the Royal Botanic Gardens, Kew, showcasing our ability to develop and execute robust DAM solutions.
With a commitment to continuous improvement and client satisfaction, Aetopia is poised to adapt to future challenges while providing unparalleled service and innovation.
Integrations Supported
Simple Admation
Simple Retailpath
API Availability
Has API
API Availability
Has API
Pricing Information
TBQ
Free Trial Offered?
Free Version
Pricing Information
£5 a month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Simple
Date Founded
2008
Company Location
Australia
Company Website
www.simple.io/products/simple-asset-manager/
Company Facts
Organization Name
Aetopia
Date Founded
2004
Company Location
United Kingdom
Company Website
www.aetopia.com
Categories and Features
Digital Asset Management
Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management
Categories and Features
Digital Asset Management
Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management