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What is Simple Asset Manager?

Simple Asset Manager is a digital asset management (DAM) platform built by Simple Marketing Solutions (simple.io) for brand and marketing teams in mid-to-enterprise organisations and regulated industries. The problem it solves: marketing teams and agencies waste significant time searching for assets across shared drives, email threads and disconnected storage systems. Duplicate asset purchases, unlicensed content appearing in market and the inability to enforce brand consistency across distributed teams and agency networks are the operational and compliance costs of unmanaged digital asset libraries. Simple Asset Manager provides a centralised, AI-searchable library for all digital assets — images, videos, documents, brand guidelines, templates and campaign files. • AI-powered auto-tagging and OCR search mean teams find assets by content and context, not just filename — reducing retrieval from minutes to seconds. • Version control ensures only the latest approved assets are distributed to teams, agencies and partners. • Usage rights controls and licence expiry dates automatically withdraw assets when permissions lapse — removing the compliance risk of unlicensed assets appearing in market. • Multi-tier approval workflows, mandatory compliance checklists and automatic audit trail recording ensure only reviewed, compliant assets enter the library. Role-based permissions control access across internal teams, agencies and partners — so the right assets reach the right people without opening the entire library. Simple Asset Manager can be used as a fully standalone DAM or connected with Simple Admation, where assets approved through Admation's marketing workflow publish directly into the Asset Manager library — creating a continuous chain from campaign production to approved asset storage and distribution. Sold by Simple Marketing Solutions (simple.io).

What is Penzle?

Optimize the oversight of your digital assets through our state-of-the-art Digital Asset Management (DAM) system, which provides a centralized platform for storage, quick access, seamless sharing, and numerous additional tools designed to boost your team's productivity while protecting your assets. Interact with your digital content in real-time, similar to having a discussion with a colleague, allowing you to ask questions, retrieve information, and manage your assets effortlessly. Experience rapid and accurate search results driven by AI semantic ranking, which is both context-sensitive and intent-focused, ensuring you find exactly what you’re looking for in no time. Easily uncover visually similar images by uploading a photo or providing a description, as our AI understands the context to present relevant matches. In addition, conserve precious time with our intelligent metadata tagging feature, where our AI analyzes your digital assets and applies suitable tags, making organization and retrieval a breeze. This suite of features not only enhances your team's operational efficiency but also fosters a more collaborative and innovative work environment. By streamlining these processes, your team can focus on creativity and strategy, maximizing the potential of your digital resources.

Media

Media

Integrations Supported

Adobe Acrobat Reader
Adobe Creative Cloud
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Google
Microsoft 365
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Simple Admation
Simple Retailpath
Sketch
WordPress

Integrations Supported

Adobe Acrobat Reader
Adobe Creative Cloud
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Google
Microsoft 365
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Simple Admation
Simple Retailpath
Sketch
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

TBQ
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Simple

Date Founded

2008

Company Location

Australia

Company Website

www.simple.io/products/simple-asset-manager/

Company Facts

Organization Name

Penzle

Date Founded

2021

Company Location

United States

Company Website

www.penzle.com

Categories and Features

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Categories and Features

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

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