Simulit vs. Merlin

Dovetail is an AI-native platform designed to help organizations build better products through continuous, automated customer intelligence. It ingests and analyzes a wide range of qualitative data, including interview transcripts, support tickets, usability test results, survey responses, and document analysis, transforming them into rich, actionable insights at lightning speed. Dovetail’s AI-powered chat interface enables teams to ask questions and get instant, cited answers from customer data, fostering data-driven decision-making. The platform integrates smoothly with collaboration tools like Slack and Microsoft Teams, ensuring that customer feedback is woven into everyday workflows. It also includes a recruitment feature, allowing teams to find and manage research participants from a pool of over 3 million verified consumers and professionals. Trusted by some of the world’s most innovative companies including Amazon, Atlassian, and Okta, Dovetail has proven ROI benefits—delivering over 200% return with payback in under six months. The platform supports a variety of roles such as product managers, UX researchers, designers, marketers, and customer success teams, making it versatile for enterprise-wide adoption. Dovetail continuously organizes feedback from disparate channels, alerts teams to emerging themes, and tracks trends over time, helping businesses stay close to their customers’ needs. Its enterprise-grade security and compliance features ensure data privacy and reliability. By simplifying the process of capturing and analyzing customer intelligence, Dovetail accelerates innovation and drives superior user experiences.

UserTesting is the industry’s premier human insight platform, designed to help enterprises capture genuine customer feedback and turn it into a competitive advantage. The platform boasts the strongest global participant network and uses AI-driven analytics to quickly transform raw feedback into actionable themes that impact marketing, product development, UX design, and customer experience. Enterprises leverage UserTesting to test messaging, creative concepts, product features, and digital experiences, enabling data-driven decisions that maximize marketing ROI and accelerate innovation cycles. UserTesting replaces costly and slow traditional research methods with instant, reliable insights while maintaining strict enterprise-grade compliance including SOC 2, GDPR, and HIPAA. Trusted by Fortune 500 companies like Walmart, Microsoft, Kimberly-Clark, and Wells Fargo, UserTesting drives significant improvements in revenue, customer loyalty, and operational efficiency. The platform supports teams of all sizes and provides expert services for onboarding and ongoing success. With real-time reporting and a flexible, scalable design, it fits seamlessly into existing workflows across research, product, marketing, and customer experience departments. UserTesting also hosts industry events and shares insights through its rich resource library, helping organizations stay at the forefront of customer-centric innovation. By putting the voice of real users at the core of business strategy, UserTesting helps enterprises reduce risk and build products and campaigns customers truly love. It is the go-to solution for any company aiming to be truly customer-first in today’s digital landscape.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

With the trust of over 25 million users globally, Jotform serves as a comprehensive platform that enhances data gathering, automates workflows, and facilitates online sales without requiring any coding skills. Utilizing Jotform’s intuitive drag-and-drop Form Builder, companies can easily design personalized forms and surveys to gather leads, contact details, payments, appointments, and e-signatures. Users can select from a library of more than 10,000 templates tailored for various purposes, such as feedback forms or event registrations, or opt to create their own unique forms from the ground up. The platform’s sophisticated features, including conditional logic, autoresponders, and compatibility with over 200 integrations, significantly optimize operational processes. Moreover, Jotform's AI-driven Agents provide immediate customer support by assisting users during the form submission journey, addressing inquiries, and ensuring a seamless experience, which minimizes the reliance on manual support. With the addition of Jotform’s Store Builder, businesses can establish an online storefront to market products, services, and subscriptions, as well as collect donations and process payments through a wide array of over 30 payment gateways. Furthermore, tools like the Approvals feature, PDF Editor, and Report Builder empower organizations to convert gathered data into insightful actions and streamline workflows for enhanced productivity. This multifaceted approach makes Jotform a vital resource for businesses seeking to improve their operational efficiency and customer engagement.

Are you frustrated by bugs and subpar user experiences that continue to emerge despite thorough internal testing? Enhance the quality of your application with Testeum, a crowdtesting SaaS platform tailored for high-tech enterprises. Whether you're working on a mobile or web application, Testeum links you to a selective group of testers, chosen specifically based on your distinct requirements. Here’s how Testeum ensures you remain at the forefront: - Execute testing at any phase, from early prototypes to fully-developed applications. - Choose between our self-managed option or allow our skilled team to take charge of test strategy and execution. - Precisely identify your testing audience using various criteria, devices, and settings. - Initiate functional or UX testing campaigns in mere minutes with a straightforward setup. - Gain immediate feedback as soon as your campaign launches. - Acquire actionable insights within hours instead of waiting days. - Effortlessly connect testing results with your preferred bug-tracking or automation platforms. - Obtain comprehensive reports that reflect your users' actual expectations. Testeum is designed to be agile-friendly and remarkably user-friendly. Stop making assumptions about what your users desire—gain clear insights and certainty about their needs. By leveraging Testeum, you can transform your app development process and ensure a superior user experience.

Canva serves as a comprehensive design platform, enabling individuals—from students to non-profit entities and businesses of all scales—to bring their creative visions to life. Imagine the numerous applications of Canva and the flexibility it can offer in everyday tasks, educational pursuits, or professional settings. Utilize the whiteboard feature to brainstorm and organize your thoughts—modify photos or videos for any special event. Enhance your resume with a polished template, or take it a step further by creating a dedicated website showcasing your achievements! Organizations can easily craft marketing strategies and social media promotions. With Canva Teams, collaboration on projects occurs in real-time, allowing for quicker content creation, improved teamwork, and the ability to elevate your brand's presence. You can explore premium capabilities with Canva Pro free for 30 days, giving you access to unique tools like background removal, instant animations, campaign scheduling, brand kits, and various resizing formatting options. Additionally, Canva features Magic Write, an AI-driven tool within Canva Docs designed to assist users in generating stories, marketing copy, blogs, articles, song lyrics, and much more through advanced content creation technology. This innovative feature further enhances the platform's appeal by streamlining the writing process for users across different fields.

Resco Inspections+ serves as a highly adaptable digital platform tailored for various sectors including construction, manufacturing, oil and gas, nonprofits, utilities, and property management. This innovative tool enables organizations to eliminate reliance on paper by converting audits, inspections, surveys, and checklists into fully customizable digital workflows. By seamlessly integrating with Dynamics 365 and Salesforce, it enhances CRM and ERP functionalities, allowing for efficient collection and updating of field data even when away from the office. Its offline-first design is particularly advantageous in situations where internet access may be intermittent, such as on remote oil rigs, at construction sites, in garages, or even within bustling urban areas. This feature empowers field technicians, auditors, and inspectors to gather essential data without any interruptions, while the sophisticated synchronization engine works automatically to update information once connectivity is restored. Moreover, Inspections+ boasts a user-friendly drag-and-drop questionnaire builder equipped with intelligent questions, business logic, and multimedia capture options, facilitating easy no-code customization for various purposes like safety evaluations, compliance documentation, or trial audits. With immediate access to data insights, organizations are positioned to streamline their operations, minimize errors, and make informed decisions efficiently, thereby enhancing overall productivity and effectiveness in their respective fields.

Declarative Webhooks is a powerful no-code integration solution that enables Salesforce users to effortlessly configure two-way connections with external systems using an easy point-and-click interface, eliminating the need for custom coding. It functions like having Postman directly embedded in Salesforce, providing rapid and user-friendly API integration capabilities accessible to admins and non-developers alike. As a fully native Salesforce solution, Declarative Webhooks integrates tightly with platform features such as Flow, Process Builder, and Apex, allowing users to extend and automate their workflows seamlessly. The platform supports configuring webhook triggers and actions that facilitate real-time data synchronization and event-driven communication between Salesforce and third-party applications. A standout feature is the AI Integration Agent, which can automatically build integration templates by interpreting API documentation links, greatly reducing setup complexity and time. This intelligent automation removes the need for extensive developer involvement, empowering business users to manage integrations independently. Declarative Webhooks is ideal for businesses seeking faster, more efficient integration methods without sacrificing reliability or scalability. By embedding integration functionality natively within Salesforce, it maintains full compatibility with the platform’s security and governance standards. The solution streamlines integration projects, enabling organizations to connect critical systems and automate processes with minimal effort. Overall, Declarative Webhooks transforms how Salesforce users build and manage integrations, making it faster, easier, and more accessible than ever before.

Hostinger Horizons is a user-friendly, AI-powered web app builder that lets users create fully functional apps without writing any code. Whether you're building an app for a startup, client project, or personal use, Horizons allows you to describe your idea in simple terms and watch the AI transform it into a working web app. The platform supports quick iterations, real-time updates, and one-click deployment, making it an excellent tool for developers, product teams, and entrepreneurs. With features like responsive design, mobile optimization, and integrated hosting and email, Hostinger Horizons makes it easier than ever to build custom web apps tailored to your needs.

Ninox provides a powerful solution for storing and organizing intricate data in a structured manner. Its user-friendly and highly customizable interface allows for the processing, analysis, and evaluation of various types of data with remarkable ease. Furthermore, Ninox's API enables smooth integration with services like Google, enhancing its versatility. Available across all devices, Ninox operates seamlessly through dedicated applications for macOS, iOS, and Android, as well as on any web browser. You can design personalized applications to meet your specific requirements using an array of built-in templates, drag-and-drop functionalities, and scripting capabilities. The intuitive visual editor simplifies the creation of triggers, fields, custom forms, and more, ensuring that even those with minimal technical expertise can utilize it effectively. Additionally, Ninox guarantees real-time synchronization across all devices, facilitating effortless transitions and maintaining uninterrupted productivity throughout your workflows.