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What is Singular?
In today's competitive landscape, successful marketers must pinpoint the most effective channels for their advertising investments. Singular enables this by delivering an all-encompassing perspective on marketing ROI, utilizing advanced attribution techniques, comprehensive full-funnel data, and superior fraud prevention measures.
With its open integration framework, Singular allows you to evaluate and report on every channel you're utilizing, whether it's apps, web, SMS, referrals, email, or television.
Moreover, Singular enhances your ROI analysis by merging attribution with top-tier cost aggregation, facilitated by robust data connectors that unveil marketing performance across all campaigns, publishers, creatives, and keywords.
To ensure that your advertising budgets are directed toward genuine users and to mitigate the risks of misreporting, Singular offers an array of detection methods and pre-attribution fraud rejection that surpasses competitors.
If you're still uncertain, it's worth noting that leading marketers from renowned companies like LinkedIn, Rovio, Microsoft, Lyft, Twitter, and EA trust Singular to provide them with a thorough overview of their marketing effectiveness. Such endorsements underscore the platform's reliability and versatility in navigating the complexities of modern marketing strategies.
What is HUMAN Ad Fraud Defense?
HUMAN's Ad Fraud Defense system takes a forward-thinking stance by analyzing bid requests prior to their submission, effectively preventing invalid traffic from infiltrating your inventory. This proactive measure not only cultivates a safer environment for transactions but also bolsters your brand's image, safeguards revenue streams, and amplifies partner demand. Functioning as a protective barrier against fraud across key inventory categories—such as desktop, mobile, connected TV (CTV), and audio—this system ultimately enhances ad performance. By prioritizing transparency and minimizing invalid traffic, the defense mechanism elevates the overall worth of your inventory while providing advanced fraud protection. Through thorough pre-bid analysis, HUMAN proficiently stops invalid traffic from undermining your inventory, thereby improving your market position and drawing in more partners. Furthermore, HUMAN's capability to identify and combat ad fraud across diverse platforms ensures optimal pre-bid fraud mitigation solutions are in place. This extensive strategy not only secures your inventory but also builds trust and reliability in the advertising environment, encouraging a more robust marketplace. In a rapidly evolving digital landscape, maintaining such protective measures is vital for long-term success and sustainability.
Integrations Supported
AdMaven
AppSamurai
Criteo
Dropbox
Firefly
FreeWheel Beeswax
INCRMNTAL
Liftoff
Pecan
RevX
Integrations Supported
AdMaven
AppSamurai
Criteo
Dropbox
Firefly
FreeWheel Beeswax
INCRMNTAL
Liftoff
Pecan
RevX
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Singular
Date Founded
2014
Company Location
United States
Company Website
www.singular.net/
Company Facts
Organization Name
HUMAN
Date Founded
2012
Company Location
United States
Company Website
www.humansecurity.com/platform/solutions/ad-fraud
Categories and Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking
Data Analysis
Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics
ETL
Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control
Fraud Detection
Access Security Management
Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For Insurance Industry
For eCommerce
Internal Fraud Monitoring
Investigator Notes
Pattern Recognition
Transaction Approval
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Mobile App Analytics
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking
Mobile Marketing
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win
Categories and Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking