Smart Prospective vs. Grassfish

Grassfish

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What is Smart Prospective?

Send a tailored communication to the appropriate person at the perfect time and assess how well you're doing! Boost the management and accuracy of your promotional materials using advanced artificial intelligence. Benefit from highly targeted advertisements that are perpetually optimized. Track in-store activities and customer experiences as they happen. Acquire precise and relevant metrics to evaluate your foot traffic. Enjoy the convenience of a flexible, centralized system that is consistently updated. You can access your online dashboard from any browser to manage the content displayed on your screens efficiently. Furthermore, we support initiatives aimed at enhancing education in developing countries. To help reduce our environmental impact, we offer a feature that allows you to schedule the on and off times for your displays. Importantly, the information we use is never stored in any external systems, whether ours or others. Our AI analyzes data in real-time, ensuring that no storage or data transfer takes place, which protects your privacy. This emphasis on responsible data management underscores our commitment to ethical practices in the advertising industry, as we strive to create a positive impact in all aspects of our operations. By prioritizing both innovation and integrity, we aim to build trust with our clients and users alike.

What is Grassfish?

Grassfish helps global brands and retailers create connected, intelligent and engaging experiences across their physical stores. The company specialises in In-Store Experience Management (IXM), connecting the physical store with the wider digital customer journey by bringing digital touchpoints, content, data and retail systems together in one scalable environment. At the core of the offering is the Grassfish IXM Platform, an enterprise-grade platform designed to orchestrate digital experiences across stores, markets and formats. Its open architecture enables integration with existing technology ecosystems, including POS, CRM, ERP, PIM, DAM and e-commerce systems, helping retailers connect in-store experiences with the data and processes that already power their business. The platform supports a broad range of use cases, including digital signage, interactive customer experiences, sales enablement, in-store Retail Media and Digital Out-of-Home (DOOH). Retailers can centrally manage their digital touchpoints while adapting experiences to different locations, audiences and contexts. Grassfish combines its technology with strategic expertise, supporting customers with experience strategy, concept design, technical consulting, integration strategy, governance and rollout. This approach helps organisations move from managing individual screens and channels to managing the complete in-store experience. Retail Media is integrated as a retailer-owned, customer-centric layer within the wider in-store experience, enabling retailers to develop monetisable media networks without compromising the customer journey. Founded in 2005, Grassfish supports more than 200,000 digital touchpoints and over 1,500 brands. Working with global brands, retailers and an ecosystem of partners, Grassfish provides the platform and expertise to design, operate and evolve digital in-store experiences at enterprise scale.