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What is Smarty?

Founded in 2013 and launching officially in 2016, Smarty is a software company located in London that focuses on serving entrepreneurs. One of its standout features, Smarty Deadline, is designed specifically for bookkeepers and accountants, allowing them to easily monitor important deadlines such as payroll, PAYE payments, and CIS returns. By combining multiple functionalities into one user-friendly online platform, Smarty helps businesses reduce expenses related to using various software tools while also making it easier for new employees to learn the system. This comprehensive strategy not only enhances operational efficiency but also allows companies to concentrate on their primary business activities. Ultimately, Smarty's innovative solutions empower entrepreneurs to thrive in a competitive market.

What is Marketing Optimizer?

Marketing Optimizer is an all-in-one marketing automation platform crafted to improve the productivity of sales teams in acquiring leads and closing deals. It provides an extensive range of functionalities geared towards enhancing sales performance, including A/B testing, call tracking, lead management, campaign oversight, and email marketing tools. Furthermore, the platform integrates effortlessly with leading software for website testing, web analytics, and landing page optimization, allowing users to fully capitalize on their marketing strategies. This holistic strategy not only streamlines marketing efforts but also empowers organizations to refine their sales methodologies, making it an essential resource for businesses aiming for growth. Ultimately, Marketing Optimizer stands out as a vital asset in the competitive landscape of sales and marketing.

Media

Media

Integrations Supported

AtClose
Facebook
FuelPHP
Google Analytics
Google Calendar
Hotjar
LinkedIn
PayPal
Unbounce
VWO Testing
WebMaxy Analyzer
WebMaxy Survey
WordPress

Integrations Supported

AtClose
Facebook
FuelPHP
Google Analytics
Google Calendar
Hotjar
LinkedIn
PayPal
Unbounce
VWO Testing
WebMaxy Analyzer
WebMaxy Survey
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$13.00/month/user
Free Trial Offered?
Free Version

Pricing Information

$33.00/month/user
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Smarty Software

Date Founded

2013

Company Location

United Kingdom

Company Website

www.smartysoftware.net

Company Facts

Organization Name

Marketing Optimizer

Date Founded

2001

Company Location

United States

Company Website

www.marketingoptimizer.com

Categories and Features

Accounting

Accounts Payable
Accounts Receivable
Bank Reconciliation
Billing & Invoicing
CPA Firms
Cash Management
Cryptocurrency Support
Expense Tracking
Fixed Asset Management
Fund Accounting
General Ledger
Government
Multi-Currency
Nonprofits
Payroll Management
Project Accounting
Purchase Orders
Tax Management

Contact Management

Activity Management
Appointment Management
Contact Database
Contact History
Contact Import/Export
Customer Pipeline
Email Marketing
Group Management
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search / Filter
Segmentation
Shared Contacts
Social Media Integration

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Sales Force Automation

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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