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What is SmartyAds?
                SmartyAds provides a comprehensive programmatic solution designed to simplify the advertising process for both publishers and advertisers alike. After more than seven years of development, it now encompasses all essential tools required for successful campaigns, including Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), Data Management Platforms (DMP), and White Label Solutions. With these integrated platforms, users can efficiently manage their advertising strategies by focusing on specific audiences, locations, and trading methods. This streamlined approach significantly enhances the speed at which users can reach their advertising objectives. Ultimately, SmartyAds empowers clients to maximize their campaign potential in a competitive market.
            
        
            What is Magnite?
                Magnite is recognized as the leading independent platform for sell-side advertising in the world. We are dedicated to supporting your success across diverse channels and formats, customized to fit your unique requirements. Our strategy is distinctly collaborative; instead of competing with you, we partner with you, granting you full access to our advanced technology and knowledgeable teams who help you stay ahead in the market. With our extensive experience, we provide invaluable insights, while our independence guarantees that you receive impartial guidance without any hidden fees or obstacles, allowing your investments to yield greater returns. By collaborating with us, you benefit from our expansive global presence, strong brand protection, and sophisticated tools designed to connect you with your target audiences, regardless of their location. Magnite (NASDAQ: MGNI) combines the programmatic strengths of Rubicon Project with the streaming capabilities of Telaria, allowing publishers to effectively monetize their content across various platforms, such as desktop, mobile, audio, and connected TV. This all-encompassing approach ensures that content creators can fully realize their revenue potential while crafting engaging experiences for their audiences, ultimately fostering a thriving ecosystem for both advertisers and publishers alike.
            
        
            Integrations Supported
            
                
    ASTRAD DSP
            
            
        
        
    
        
        
            
                
    AdMachine
            
            
        
        
    
        
        
            
                
    Adagio
            
            
        
        
    
        
        
            
                
    Adloox
            
            
        
        
    
        
        
            
                
    Amazon Transparent Ad Marketplace (TAM)
            
            
        
        
    
        
        
            
                
    Amazon Unified Ad Marketplace (UAM)
            
            
        
        
    
        
        
            
                
    Freestar
            
            
        
        
    
        
        
            
                
    IngeniousPlex
            
            
        
        
    
        
        
            
                
    KNOREX XPO
            
            
        
        
    
        
        
            
                
    Mile
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            Integrations Supported
            
                
    ASTRAD DSP
            
            
        
        
    
        
        
            
                
    AdMachine
            
            
        
        
    
        
        
            
                
    Adagio
            
            
        
        
    
        
        
            
                
    Adloox
            
            
        
        
    
        
        
            
                
    Amazon Transparent Ad Marketplace (TAM)
            
            
        
        
    
        
        
            
                
    Amazon Unified Ad Marketplace (UAM)
            
            
        
        
    
        
        
            
                
    Freestar
            
            
        
        
    
        
        
            
                
    IngeniousPlex
            
            
        
        
    
        
        
            
                
    KNOREX XPO
            
            
        
        
    
        
        
            
                
    Mile
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            API Availability
            
                Has API
            
            
        
        
    
                API Availability
            
                Has API
            
            
        
        
    
                Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
                iPad
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
                iPad
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Company Facts
Organization Name
SmartyAds
Date Founded
2013
Company Location
United States
Company Website
smartyads.com
Company Facts
Organization Name
Magnite
Date Founded
2020
Company Location
United States
Company Website
www.magnite.com
Categories and Features
Campaign Management
                                        Channel Management
                                        
                                    
                                    
                                    
                                        Contact Database
                                        
                                    
                                    
                                    
                                        Email Marketing
                                        
                                    
                                    
                                    
                                        Event Triggered Actions
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Multi-Campaign
                                        
                                    
                            
                        Data Management
                                        Customer Data
                                        
                                    
                                    
                                    
                                        Data Analysis
                                        
                                    
                                    
                                    
                                        Data Capture
                                        
                                    
                                    
                                    
                                        Data Integration
                                        
                                    
                                    
                                    
                                        Data Migration
                                        
                                    
                                    
                                    
                                        Data Quality Control
                                        
                                    
                                    
                                    
                                        Data Security
                                        
                                    
                                    
                                    
                                        Information Governance
                                        
                                    
                                    
                                    
                                        Master Data Management
                                        
                                    
                                    
                                    
                                        Match & Merge
                                        
                                    
                            
                        Data Management Platforms (DMP)
                                        Ad Network Integration
                                        
                                    
                                    
                                    
                                        Analytics / ROI Tracking
                                        
                                    
                                    
                                    
                                        Audience Targeting
                                        
                                    
                                    
                                    
                                        Behavioral Analytics
                                        
                                    
                                    
                                    
                                        CRM
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Competitive Analysis
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Data Capture / Transfer
                                        
                                    
                                    
                                    
                                        Data Classification
                                        
                                    
                                    
                                    
                                        Data Visualization
                                        
                                    
                            
                        Marketing Automation
                                        A/B Testing
                                        
                                    
                                    
                                    
                                        Analytics / ROI Tracking
                                        
                                    
                                    
                                    
                                        Artificial Intelligence
                                        
                                    
                                    
                                    
                                        Content / Blogging Platform
                                        
                                    
                                    
                                    
                                        Customizable CTAs
                                        
                                    
                                    
                                    
                                        Drip Campaigns
                                        
                                    
                                    
                                    
                                        Dynamic Content
                                        
                                    
                                    
                                    
                                        Landing Pages / Web Forms
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Sales Intelligence
                                        
                                    
                                    
                                    
                                        Search Marketing
                                        
                                    
                                    
                                    
                                        Segmentation
                                        
                                    
                                    
                                    
                                        Social Marketing
                                        
                                    
                                    
                                    
                                        Website Visitor Tracking
                                        
                                    
                            
                        Predictive Analytics
                                        AI / Machine Learning
                                        
                                    
                                    
                                    
                                        Benchmarking
                                        
                                    
                                    
                                    
                                        Data Blending
                                        
                                    
                                    
                                    
                                        Data Mining
                                        
                                    
                                    
                                    
                                        Demand Forecasting
                                        
                                    
                                    
                                    
                                        For Education
                                        
                                    
                                    
                                    
                                        For Healthcare
                                        
                                    
                                    
                                    
                                        Modeling & Simulation
                                        
                                    
                                    
                                    
                                        Sentiment Analysis
                                        
                                    
                            
                        Revenue Management
                                        Competitor Analysis
                                        
                                    
                                    
                                    
                                        Dynamic Pricing
                                        
                                    
                                    
                                    
                                        For Airlines
                                        
                                    
                                    
                                    
                                        For Hospitality Industry
                                        
                                    
                                    
                                    
                                        Forecasting
                                        
                                    
                                    
                                    
                                        Inventory Control
                                        
                                    
                                    
                                    
                                        Price Optimization
                                        
                                    
                                    
                                    
                                        Recommendation Engine
                                        
                                    
                                    
                                    
                                        Yield Management
                                        
                                    
                            
                        Video Advertising
                                        Ad Optimization
                                        
                                    
                                    
                                    
                                        Collaboration Tools
                                        
                                    
                                    
                                    
                                        Creative Asset Management
                                        
                                    
                                    
                                    
                                        Demand-Side Platform (DSP)
                                        
                                    
                                    
                                    
                                        Design Ads
                                        
                                    
                                    
                                    
                                        Display Advertising
                                        
                                    
                                    
                                    
                                        In-App Video
                                        
                                    
                                    
                                    
                                        Media Buying
                                        
                                    
                                    
                                    
                                        Reporting / Analytics
                                        
                                    
                                    
                                    
                                        Social Advertising
                                        
                                    
                                    
                                    
                                        Supply-Side Platform (SSP)
                                        
                                    
                                    
                                    
                                        Video Monetization