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What is Social Animal?

Social Animal acts as an all-encompassing resource for content marketing, enabling users to uncover and assess top-performing content relevant to any topic or competitor. It assists in pinpointing influencers who can boost the visibility of your content, delivering exclusive insights that are truly unparalleled. By entering a specific keyword, users can gain a thorough analysis of content performance following its release, drawing on a year's worth of data related to that term. The platform allows for easy searches based on content popularity, and you can set up alerts for your selected keywords to ensure you receive timely updates on high-performing content straight to your inbox within the last day. With the Influencer Search feature, you can connect with authentic and relevant influencers linked to your keywords, while simultaneously showcasing notable authors and the articles they have contributed to or helped disseminate. Furthermore, the platform provides the capability to monitor trends over time, furnishing a detailed perspective on content performance and the influence of key figures in your industry. This holistic approach empowers marketers to refine their strategies and make informed decisions based on real-time data and insights.

What is Lefty?

Lefty stands out as a leading platform designed for influencer marketing, specifically aimed at distinguished lifestyle brands, providing brands and agencies with the tools needed to efficiently manage impactful influencer campaigns. It features comprehensive resources for talent discovery and qualification, relationship management, campaign reporting automation, performance measurement, and competitive landscape analysis. Users have the capability to search for influencers using specific keywords and apply filters based on factors like demographics, location, and personal interests. Furthermore, the platform allows users to rank their search results by metrics such as audience size, engagement rates, and overall relevance. Influencer evaluation includes considerations of fake follower ratios, audience demographics, and engagement metrics. In addition, Lefty aids brands in pinpointing influencers who share similarities with their existing brand ambassadors, thereby improving their marketing strategies and outreach efforts. With its data-driven approach, brands are empowered to make strategic decisions that enhance the effectiveness of their influencer partnerships, ultimately leading to more successful campaigns. This dedication to streamlined processes and insightful analytics positions Lefty as a vital resource in the ever-evolving landscape of influencer marketing.

Media

Media

Integrations Supported

Facebook

Integrations Supported

Facebook

API Availability

Has API

API Availability

Has API

Pricing Information

$41 per month
Free Trial Offered?
Free Version

Pricing Information

$590 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Social Animal

Company Location

India

Company Website

socialanimal.com

Company Facts

Organization Name

Lefty

Date Founded

2015

Company Location

France

Company Website

lefty.io

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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