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What is Social Native?

Motivating existing customers to cultivate loyalty and increase their expenditure, while also drawing in new patrons from our base of active buyers, is a key focus. Anyone, from partners to employees, can take on the role of content creator in this dynamic landscape. We carefully select our target audiences based on their interests, demographics, aesthetics, brand loyalties, and social identities. Utilizing sophisticated location modeling that examines geotag patterns, profile content, and trending hashtags, we efficiently identify, rank, and engage the most appropriate creators for each initiative. This entire system has been optimized to enable the efficient creation of high-quality content on a large scale. Furthermore, we boost the reach of premium branded content across multiple advertising platforms to help achieve your essential performance targets. Our cutting-edge approach empowers brands to connect with both prospective and current customers through a bespoke content solution designed to meet individual preferences. In addition, our content production engine enables brands to generate a substantial quantity of creative assets on demand, while our advanced optimization system uses state-of-the-art technologies to predict the relevance and impact of the content crafted. This all-encompassing strategy not only enhances the effectiveness of the content but also fortifies the relationship between the brand and its consumers, ultimately resulting in a more engaged audience. By continuously refining our methods, we ensure that both new and existing customers receive content that resonates with them.

What is Parllay?

Parllay serves as a customized marketing platform aimed at improving the engagement experience for WeChat followers. By adopting Parllay, companies are able to easily pinpoint potential sales prospects within their follower demographic, nurture clients throughout different phases of their journey, accelerate conversion timelines, and enhance the rate at which followers become purchasers. The Parllay-WeChat Customer Relationship Management (CRM) system equips businesses with essential tools to manage WeChat Official Accounts, identify customers within their follower lists, increase purchase conversion through personalized engagement tactics, and refine marketing strategies through in-depth data analysis. Additionally, the integration with HubSpot CRM simplifies the management of the progression from "follower" to "lead" and ultimately to "customer." This partnership between Parllay and HubSpot encourages omni-channel marketing automation, allowing potential buyers to more actively navigate their buying journeys, resulting in higher completion rates for transactions. By utilizing Parllay’s WeChat marketing automation in conjunction with HubSpot’s workflow functionalities, businesses can tap into the behavioral insights of each potential customer, fostering more impactful interactions and improving sales results. This holistic strategy guarantees that every engagement with customers is maximized for optimal success, ultimately leading to greater brand loyalty and sustained growth.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
WeChat
X Ads (Twitter Ads)

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
WeChat
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Social Native

Date Founded

2017

Company Location

United States

Company Website

www.socialnative.com

Company Facts

Organization Name

Parllay China

Date Founded

2013

Company Location

China

Company Website

www.parllay.cn/en/

Categories and Features

Content Creation

Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social CRM

Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

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