Sourcetable vs. Hopted

Sourcetable is an innovative platform that leverages AI technology to enhance spreadsheets and data management, facilitating a multitude of tasks such as data analysis, file cleaning, data enrichment, research, visualization creation, report generation, and bolstering business intelligence efforts. By merging the classic functionalities found in tools like Excel and Google Sheets with advanced data integration and analytical capabilities, Sourcetable empowers users to utilize standard spreadsheet formulas while simultaneously connecting to a vast array of over 100 databases and applications, promoting real-time data centralization and insightful analysis. The platform employs sophisticated AI models to streamline workflows, detect trends, and support informed decision-making, thereby minimizing manual efforts and boosting data handling efficiency. Suitable for a variety of uses, Sourcetable excels in constructing dashboards, performing financial evaluations, preparing datasets for machine learning applications, and systematically organizing information for diverse projects. With its seamless blend of traditional spreadsheet tools and contemporary data functionalities, Sourcetable equips users with the essential resources needed for effective, data-driven solutions, ultimately transforming how individuals and teams interact with data in their daily operations.

Hopted is a powerful data automation platform that transforms Google Sheets into a live business dashboard by connecting it directly with the tools your business relies on — including Amazon Seller Central, Shopify, and more. Built for operators, analysts, and business owners, Hopted simplifies how teams access, update, and act on their data — all from the comfort of a spreadsheet. Instead of exporting CSVs, formatting reports, and manually refreshing dashboards, Hopted pulls real-time data directly into Google Sheets. Track performance metrics, financial data, ad spend, inventory levels, and more — always up to date, always reliable. Whether you’re reporting on sales, analyzing profitability, or collaborating on growth initiatives, your team gets the full picture without version chaos or stale data. What sets Hopted apart is its 2-way sync capability. You can not only extract data from your apps into Sheets, but also push updates back — whether it’s adjusting listings in Amazon Seller Central or syncing changes to other tools in your stack. This turns your spreadsheet from a static report into an active control center. For Amazon sellers, this means syncing FBA, AWD, and Ads data directly into Sheets, calculating true profitability, managing inventory in real-time, and spotting operational inefficiencies fast. For agencies and consultants, it means scaling insights across multiple accounts with standardized workflows and fewer errors. Hopted is cloud-based, easy to implement, and designed to work for teams of all sizes. With customizable workflows, scheduled syncs, and full visibility into your data, Hopted helps you save time, reduce risk, and make smarter decisions faster — right where your team already works. Say goodbye to CSV chaos and manual workflows. With Hopted, your spreadsheets become a true source of operational clarity and control.