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What is Sparteo?

Sparteo presents a robust array of AI-driven advertising technologies specifically designed for publishers, operating as a unified platform that effortlessly combines monetization, analytics, and regulatory compliance. This solution provides media and content organizations with an extensive selection of data-oriented tools that facilitate the maximization of audience value across multiple channels, such as web, mobile, video, and audio, while also reducing operational complexities. By harnessing first-party data, it delivers valuable insights that enable users to make informed strategic choices and optimize their advertising performance efficiently. Additionally, Sparteo improves operational efficiency through supply path optimization, which removes needless intermediaries from the programmatic advertising landscape, ensuring that a greater share of revenue is returned directly to publishers. Its offerings include display monetization solutions, along with video and audio advertising options, in addition to powerful tools for consent management and programmatic monetization. Overall, Sparteo not only enhances revenue generation for publishers but also provides a more efficient and simplified advertising experience, making it an essential tool for any media organization seeking to thrive in a competitive marketplace. In essence, Sparteo stands out as a vital partner in navigating the complexities of modern advertising while driving substantial financial growth.

What is AdBook+?

FatTail is transforming the advertising sector by developing and implementing innovative solutions for sales, operations, and marketplace management, empowering publishers to take control of their business. At the core of our service offerings is a flexible Revenue Management Platform aimed at enhancing monetization, improving oversight, and promoting scalability. Our software is tailored to integrate seamlessly with your pre-existing processes, allowing you to operate more swiftly, efficiently, and profitably without disrupting your established business practices. As a leading global entity in advertising technology, FatTail provides the sole integrated platform that caters to both direct and programmatic supply needs. Our cloud-based services grant publishers extensive control over media planning, sales, and revenue management across a variety of advertising products and channels. Additionally, we offer exclusive inventory from top-tier brands for buy-side systems, ensuring quality and reliability in every transaction. By emphasizing adaptability and operational efficiency, FatTail is dedicated to reshaping how publishers interact with the advertising ecosystem, ultimately fostering a more effective advertising experience for all stakeholders involved.

Media

Media

Integrations Supported

DV Publisher Suite

Integrations Supported

DV Publisher Suite

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$100 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sparteo

Date Founded

2018

Company Location

France

Company Website

corporate.sparteo.com

Company Facts

Organization Name

FatTail

Date Founded

2001

Company Location

United States

Company Website

www.fattail.com

Categories and Features

Categories and Features

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

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