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What is Spegla?

Spegla assesses the degree to which AI assistants recommend your brand when consumers pose questions about products within your industry. Each assessment generates ten inquiries that simulate those of a typical customer, which are then submitted to ChatGPT, Claude, Gemini, and Perplexity via their respective APIs, yielding a total of forty distinct responses for each evaluation to maintain consistency in comparative analysis across different assessments. Importantly, your brand's name is excluded from these inquiries, meaning any references made by the assistant occur purely on its own accord. The visibility score assigned to your brand ranges from 0 to 100 and amalgamates various elements, including the frequency of brand mentions, their positioning within the responses, mention rates, alternative brands suggested, the sources cited by each assistant, and the full content of all responses generated. Operating in 15 distinct European languages, Spegla crafts questions in the language native to the local market rather than depending on English translations. Furthermore, the tracking feature enables the same questions to be posed weekly or monthly, ensuring that scores are consistent over time and providing crucial insights into shifting trends and brand visibility. This process not only enhances your understanding of market dynamics but also informs your strategic decisions regarding brand positioning and outreach.

What is Babel42?

Babel42 tracks when AI assistants suggest your brand in response to inquiries about suppliers, setting itself apart from other tools that merely provide static prompts and count mentions. It creates in-depth AI buyer personas and navigates them through a thorough purchasing process that mimics real customer behavior, including asking follow-up questions, evaluating various options, and honing preferences. The insights collected expose which brands were preferred during the decision-making process, the sources referenced by the assistants, and the rationale behind a competitor's choice as the favored option. This analysis spans seven distinct assistants, with ChatGPT, Claude, Perplexity, Gemini, and Grok engaging in multi-turn dialogues, while Google’s AI Overviews and AI Mode respond on a question-by-question basis. Additionally, Babel42 performs extensive social listening across multiple channels, such as social media, video platforms, news sites, developer forums, and Q&A platforms, using AI to assess the sentiment attached to each post. Users also have the advantage of a free AI SEO audit, which evaluates how AI crawlers perceive their web pages in terms of accessibility, rendering, and citation, ensuring their online presence is well-optimized for visibility. This comprehensive strategy empowers brands to gain a clearer understanding of their market positioning and make data-driven decisions based on AI interactions, ultimately enhancing their competitive edge. By leveraging these insights, companies can adapt their marketing strategies to align more closely with consumer preferences and improve their overall engagement.

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Integrations Supported

ChatGPT
Claude
Gemini
Perplexity

Integrations Supported

ChatGPT
Claude
Gemini
Perplexity
Google AI Mode
Google AI Overviews
Grok

API Availability

API Availability

Pricing Information

€29/month
Free Version

Pricing Information

$99/month
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Laddro Digital UG (haftungsbeschränkt)

Company Location

Germany

Company Website

getspegla.com

Company Facts

Organization Name

Babel42

Date Founded

2026

Company Location

United Kingdom

Company Website

babel42.io

Categories and Features

AI Search Monitoring

Not specified

Categories and Features